{"id":3160,"date":"2022-12-17T07:30:26","date_gmt":"2022-12-17T13:30:26","guid":{"rendered":"https:\/\/www.metgroup.com.mx\/civilstory\/?p=3160"},"modified":"2023-01-26T22:40:56","modified_gmt":"2023-01-27T04:40:56","slug":"strategic-communications-in-three-steps","status":"publish","type":"post","link":"https:\/\/www.metgroup.com.mx\/civilstory\/en\/audience\/strategic-communications-in-three-steps\/","title":{"rendered":"Strategic communications in three steps"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3160\" class=\"elementor elementor-3160\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e2fd073 elementor-section-content-middle elementor-section-height-min-height elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"e2fd073\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fb66fc9\" data-id=\"fb66fc9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-485d568 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"485d568\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Strategic communications in three steps<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-502e5a2 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"502e5a2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c54b8d3\" data-id=\"c54b8d3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-98b2e2c elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"98b2e2c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-500ca73\" data-id=\"500ca73\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f068d47 elementor-widget elementor-widget-text-editor\" data-id=\"f068d47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Communications strategy outline once you have a clear goal:<\/p><ol><li><h5>Listen<\/h5><p>Do you know what people are currently talking about? How salient is your narrative already?<\/p><\/li><li><h5>Test<\/h5><p>How do people respond to the stories you tell? What words and images resonate most with your audience? If your story gets to people, will they draw the same meaning from it that you do? Will it make them care or change their minds? Will it make them take action?<\/p><\/li><li><h5>Pitch<\/h5><p>Is your story reaching enough people? Do you have a plan for making sure your story gets to people? Can you find other people who will share it for you? Do they need to tell the story in their own way?<\/p><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a027da0\" data-id=\"a027da0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e628e1 elementor-widget elementor-widget-image-gallery\" data-id=\"5e628e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-1' class='gallery galleryid-3160 gallery-columns-1 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"5e628e1\" data-elementor-lightbox-title=\"Strategic Communications in Three Steps\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzYyMSwidXJsIjoiaHR0cHM6XC9cL3d3dy5tZXRncm91cC5jb20ubXhcL2Npdmlsc3RvcnlcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzAxXC9Db21tc1N0cmF0ZWd5VGVtcGxhdGVfQ0xSX1N0cmF0ZWdpY0NvbW11bmljYXRpb25zaW5UaHJlZVN0ZXBzLmpwZyIsInNsaWRlc2hvdyI6IjVlNjI4ZTEifQ%3D%3D\" href='https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2023\/01\/CommsStrategyTemplate_CLR_StrategicCommunicationsinThreeSteps.jpg'><img fetchpriority=\"high\" decoding=\"async\" width=\"2400\" height=\"1350\" src=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2023\/01\/CommsStrategyTemplate_CLR_StrategicCommunicationsinThreeSteps.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2023\/01\/CommsStrategyTemplate_CLR_StrategicCommunicationsinThreeSteps.jpg 2400w, https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2023\/01\/CommsStrategyTemplate_CLR_StrategicCommunicationsinThreeSteps-300x169.jpg 300w, https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2023\/01\/CommsStrategyTemplate_CLR_StrategicCommunicationsinThreeSteps-1024x576.jpg 1024w, https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2023\/01\/CommsStrategyTemplate_CLR_StrategicCommunicationsinThreeSteps-768x432.jpg 768w, https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2023\/01\/CommsStrategyTemplate_CLR_StrategicCommunicationsinThreeSteps-1536x864.jpg 1536w, https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2023\/01\/CommsStrategyTemplate_CLR_StrategicCommunicationsinThreeSteps-2048x1152.jpg 2048w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69dbaff elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"69dbaff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-buzz-out\" href=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2023\/01\/CommsStrategyTemplate_StrategicCommunicationsinThreeSteps.zip\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download tool<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9ac3b4f elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9ac3b4f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1341635\" data-id=\"1341635\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d823940 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"d823940\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Explore more tools<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-636f3d4 premium-blog__carousel-yes premium-blog-align-left elementor-widget elementor-widget-premium-addon-blog\" data-id=\"636f3d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;premium_blog_columns_number&quot;:&quot;25%&quot;,&quot;premium_blog_carousel&quot;:&quot;yes&quot;,&quot;premium_blog_carousel_play&quot;:&quot;yes&quot;,&quot;premium_blog_carousel_spacing&quot;:15,&quot;premium_blog_grid&quot;:&quot;yes&quot;,&quot;premium_blog_layout&quot;:&quot;even&quot;,&quot;premium_blog_columns_number_tablet&quot;:&quot;50%&quot;,&quot;premium_blog_columns_number_mobile&quot;:&quot;100%&quot;,&quot;premium_blog_carousel_autoplay_speed&quot;:5000,&quot;carousel_speed&quot;:300,&quot;premium_blog_carousel_arrows&quot;:&quot;yes&quot;,&quot;arrows_position&quot;:&quot;default&quot;}\" data-widget_type=\"premium-addon-blog.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\n\n\t\t\t\t<div class=\"premium-blog-wrap  premium-blog-even premium-carousel-hidden\" data-page=\"3160\">\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"1\">\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-side\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper empty-thumb\">\n\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-cats-container\">\n\t\t\t\t\t\t\t\t<ul class=\"post-categories\">\n\t\t\t\t\t\t\t\t\t<li><a href=\"https:\/\/www.metgroup.com.mx\/civilstory\/en\/category\/message\/\" class=\"elementor-repeater-item-0c1bc72\">Message<\/a><\/li>\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"premium-blog-entry-title\">\n\t\t\t<a href=\"https:\/\/www.metgroup.com.mx\/civilstory\/en\/message\/tool-messaging-house\/\" target=\"_self\">\n\t\t\t\tTool: Messaging House\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"premium-blog-content-inner-wrapper\">\n\t\t<p class=\"premium-blog-post-content\">We use a messaging house to highlight some simple topline messages that we need to repeat over and over again so that they stick in people\u2019s minds.<\/p>\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"1\">\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-side\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper empty-thumb\">\n\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-cats-container\">\n\t\t\t\t\t\t\t\t<ul class=\"post-categories\">\n\t\t\t\t\t\t\t\t\t<li><a href=\"https:\/\/www.metgroup.com.mx\/civilstory\/en\/category\/message\/\" class=\"elementor-repeater-item-0c1bc72\">Message<\/a><\/li>\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"premium-blog-entry-title\">\n\t\t\t<a href=\"https:\/\/www.metgroup.com.mx\/civilstory\/en\/message\/worksheet-coffee-cup\/\" target=\"_self\">\n\t\t\t\tWorksheet: Coffee Cup\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"premium-blog-content-inner-wrapper\">\n\t\t<p class=\"premium-blog-post-content\">This is a simple exercise to start articulating your values message.<\/p>\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"1\">\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-side\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper empty-thumb\">\n\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-cats-container\">\n\t\t\t\t\t\t\t\t<ul class=\"post-categories\">\n\t\t\t\t\t\t\t\t\t<li><a href=\"https:\/\/www.metgroup.com.mx\/civilstory\/en\/category\/message\/\" class=\"elementor-repeater-item-0c1bc72\">Message<\/a><\/li>\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"premium-blog-entry-title\">\n\t\t\t<a href=\"https:\/\/www.metgroup.com.mx\/civilstory\/en\/message\/responding-to-attacks\/\" target=\"_self\">\n\t\t\t\tResponding to Attacks\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"premium-blog-content-inner-wrapper\">\n\t\t<p class=\"premium-blog-post-content\">Rhetorical and policy attacks on civil society are an effort to shrink civic space by destroying public faith in organizations and public motivation for participation.<\/p>\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"1\">\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-side\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper empty-thumb\">\n\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-cats-container\">\n\t\t\t\t\t\t\t\t<ul class=\"post-categories\">\n\t\t\t\t\t\t\t\t\t<li><a href=\"https:\/\/www.metgroup.com.mx\/civilstory\/en\/category\/story\/\" class=\"elementor-repeater-item-0c1bc72\">Story<\/a><\/li>\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"premium-blog-entry-title\">\n\t\t\t<a href=\"https:\/\/www.metgroup.com.mx\/civilstory\/en\/story\/tips-how-to-run-a-storytelling-partnership\/\" target=\"_self\">\n\t\t\t\tTips: How to run a storytelling partnership\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"premium-blog-content-inner-wrapper\">\n\t\t<p class=\"premium-blog-post-content\">Here are some tips for how to work with partners to tell narrative-changing stories.<\/p>\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"1\">\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-side\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper empty-thumb\">\n\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-cats-container\">\n\t\t\t\t\t\t\t\t<ul class=\"post-categories\">\n\t\t\t\t\t\t\t\t\t<li><a href=\"https:\/\/www.metgroup.com.mx\/civilstory\/en\/category\/story\/\" class=\"elementor-repeater-item-0c1bc72\">Story<\/a><\/li>\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"premium-blog-entry-title\">\n\t\t\t<a href=\"https:\/\/www.metgroup.com.mx\/civilstory\/en\/story\/worksheet-what-your-narrative-looks-like-in-real-life\/\" target=\"_self\">\n\t\t\t\tWorksheet: What your narrative looks like in real life\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"premium-blog-content-inner-wrapper\">\n\t\t<p class=\"premium-blog-post-content\">Use this worksheet to draw the picture you want people to see when they hear your message about \u201ccivil society.\u201d<\/p>\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"1\">\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-side\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper empty-thumb\">\n\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-cats-container\">\n\t\t\t\t\t\t\t\t<ul class=\"post-categories\">\n\t\t\t\t\t\t\t\t\t<li><a href=\"https:\/\/www.metgroup.com.mx\/civilstory\/en\/category\/audience\/\" class=\"elementor-repeater-item-0c1bc72\">Audience<\/a><\/li>\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"premium-blog-entry-title\">\n\t\t\t<a href=\"https:\/\/www.metgroup.com.mx\/civilstory\/en\/audience\/audience-segment\/\" target=\"_self\">\n\t\t\t\tAudience segment\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"premium-blog-content-inner-wrapper\">\n\t\t<p class=\"premium-blog-post-content\">Map out the potential supporters who share your values. You want to mobilize and organize these people to spread your narrative for you.<\/p>\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"1\">\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-side\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper empty-thumb\">\n\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-cats-container\">\n\t\t\t\t\t\t\t\t<ul class=\"post-categories\">\n\t\t\t\t\t\t\t\t\t<li><a href=\"https:\/\/www.metgroup.com.mx\/civilstory\/en\/category\/audience\/\" class=\"elementor-repeater-item-0c1bc72\">Audience<\/a><\/li><li><a href=\"https:\/\/www.metgroup.com.mx\/civilstory\/en\/category\/message\/\" class=\"\">Message<\/a><\/li><li><a href=\"https:\/\/www.metgroup.com.mx\/civilstory\/en\/category\/story\/\" class=\"\">Story<\/a><\/li>\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"premium-blog-entry-title\">\n\t\t\t<a href=\"https:\/\/www.metgroup.com.mx\/civilstory\/en\/message\/case-studies\/\" target=\"_self\">\n\t\t\t\tCase studies\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"premium-blog-content-inner-wrapper\">\n\t\t<p class=\"premium-blog-post-content\">We use a messaging house to highlight some simple topline messages that we need to repeat over and over again so that they stick in people\u2019s minds.<\/p>\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Communications strategy outline once you have a clear goal.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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