{"id":3665,"date":"2023-03-01T22:01:20","date_gmt":"2023-03-02T04:01:20","guid":{"rendered":"https:\/\/www.metgroup.com.mx\/civilstory\/?page_id=3665"},"modified":"2023-04-16T09:23:09","modified_gmt":"2023-04-16T15:23:09","slug":"historia","status":"publish","type":"page","link":"https:\/\/www.metgroup.com.mx\/civilstory\/es\/historia\/","title":{"rendered":"Historia"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3665\" class=\"elementor elementor-3665\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-308383d6 elementor-section-content-middle elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"308383d6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3ee5a467\" data-id=\"3ee5a467\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b6accb elementor-widget elementor-widget-heading\" data-id=\"4b6accb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Tercer paso<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1909f7c2 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"1909f7c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Historia<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dde35b7 elementor-widget elementor-widget-text-editor\" data-id=\"dde35b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tLas historias que contamos dan forma a la narrativa de la sociedad civil. Para cambiar la narrativa, no solo debemos identificar los mensajes, sino tambi\u00e9n a quienes pueden ayudarnos a darles vida.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-759af977\" data-id=\"759af977\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a6ed41 elementor-widget__width-auto elementor-align-left elementor-widget elementor-widget-button\" data-id=\"6a6ed41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-buzz-out\" href=\"https:\/\/www.metgroup.com.mx\/civilstory\/en\/story\/#MovementJournalism\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Tactics: Movement journalism<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd00dc1 elementor-widget__width-auto elementor-align-left elementor-widget elementor-widget-button\" data-id=\"cd00dc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-buzz-out\" href=\"https:\/\/www.metgroup.com.mx\/civilstory\/en\/story\/#UtopiasExist\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Case study: Utopias exist<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-983bc1a elementor-widget__width-auto elementor-align-left elementor-widget elementor-widget-button\" data-id=\"983bc1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-buzz-out\" href=\"https:\/\/www.metgroup.com.mx\/civilstory\/es\/historia\/#HerramientasyConsejos\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Herramientas y consejos<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-509b16a elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"509b16a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3e9e4ff\" data-id=\"3e9e4ff\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-86a7c89 elementor-widget elementor-widget-heading\" data-id=\"86a7c89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Estrategia<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d66e534 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"d66e534\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Las historias crean narrativas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7ca37e5 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7ca37e5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-d34288f\" data-id=\"d34288f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-664488f premium-testimonial__skin1 elementor-widget elementor-widget-premium-addon-testimonials\" data-id=\"664488f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;skin&quot;:&quot;skin1&quot;,&quot;img_position&quot;:&quot;relative&quot;,&quot;arrows_lq_effect&quot;:&quot;none&quot;}\" data-widget_type=\"premium-addon-testimonials.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\n\t\t<div class=\"premium-testimonial-box\">\n\n\t\t\t\n\t\t\t\t<div class=\"premium-testimonial-container\">\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-testimonial-upper-quote\">\n\t\t\t\t\t\t\t<svg  class=\"premium-testimonial-quote\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" width=\"48\" height=\"37\" viewBox=\"0 0 48 37\"><path d=\"m37,37c6.07,0,11-4.93,11-11s-4.93-11-11-11c-.32,0-.63.02-.94.05.54-4.81,2.18-9.43,4.79-13.52.19-.31.2-.7.03-1.01-.18-.32-.51-.52-.88-.52h-2c-.27,0-.54.11-.73.31-5.14,5.41-11.27,14.26-11.27,25.69,0,6.07,4.93,10.99,11,11h0Zm-26,0c6.07,0,11-4.93,11-11s-4.93-11-11-11c-.32,0-.63.02-.94.05.54-4.81,2.18-9.43,4.79-13.52.19-.31.2-.7.03-1.01-.18-.32-.51-.52-.87-.52h-2c-.27,0-.54.11-.73.31C6.13,5.72,0,14.57,0,26c0,6.07,4.93,10.99,11,11h0Zm0,0\"\/><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"premium-testimonial-content-wrapper\">\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"premium-testimonial-text-wrapper\">\n\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t\t\t\u201cLo que los azulejos son a los mosaicos, las historias son a las narrativas. La relaci\u00f3n es simbi\u00f3tica: las historias dan vida a las narrativas haci\u00e9ndolas cercanas y cre\u00edbles, mientras que las narrativas dotan a las historias de un significado m\u00e1s profundo.\u201d\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t<div class=\"premium-testimonial-author-info\">\n\t\t\t\t\t\t\t\t<h5 class=\"premium-testimonial-person-name\">\n\t\t\t\t\t\t\t\t\t<span >\n\t\t\t\t\t\t\t\t\t\t\u2014 Iniciativa de Narrativas\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/h5>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-testimonial-lower-quote\">\n\t\t\t\t\t\t\t<svg  class=\"premium-testimonial-quote\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" width=\"48\" height=\"37\" viewBox=\"0 0 48 37\"><path d=\"m37,37c6.07,0,11-4.93,11-11s-4.93-11-11-11c-.32,0-.63.02-.94.05.54-4.81,2.18-9.43,4.79-13.52.19-.31.2-.7.03-1.01-.18-.32-.51-.52-.88-.52h-2c-.27,0-.54.11-.73.31-5.14,5.41-11.27,14.26-11.27,25.69,0,6.07,4.93,10.99,11,11h0Zm-26,0c6.07,0,11-4.93,11-11s-4.93-11-11-11c-.32,0-.63.02-.94.05.54-4.81,2.18-9.43,4.79-13.52.19-.31.2-.7.03-1.01-.18-.32-.51-.52-.87-.52h-2c-.27,0-.54.11-.73.31C6.13,5.72,0,14.57,0,26c0,6.07,4.93,10.99,11,11h0Zm0,0\"\/><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-835f725\" data-id=\"835f725\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e7b8b15 elementor-widget elementor-widget-image-gallery\" data-id=\"e7b8b15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e5dc438 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e5dc438\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4a4274d\" data-id=\"4a4274d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c14bb6d elementor-widget elementor-widget-text-editor\" data-id=\"c14bb6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tEntendemos el mundo a trav\u00e9s de las historias. Las historias que vemos cada d\u00eda en las noticias y en las redes sociales conforman nuestra comprensi\u00f3n del mundo. Y el tipo de historias que vemos con m\u00e1s frecuencia influyen en esa comprensi\u00f3n. Si queremos que la gente entienda que la sociedad civil es una comunidad de personas que trabajan juntas, necesitamos que la gente vea m\u00e1s historias de comunidades y personas que trabajan juntas.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7dbc39e\" data-id=\"7dbc39e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-01c3eb7 elementor-widget elementor-widget-text-editor\" data-id=\"01c3eb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Las narrativas se difunden a trav\u00e9s de historias que dan vida a nuestros valores y a nuestro mensaje. Permiten que nuestro p\u00fablico se vea reflejado en la sociedad que queremos construir. Si queremos que la gente comparta nuestros valores, tenemos que darles vida a trav\u00e9s de historias de la vida real con las que puedan identificarse.<\/p><p>Todas las personas tenemos el poder de compartir, elevar y amplificar historias que muestren la sociedad civil que queremos que la gente vea y, cuando las historias a\u00fan no sean visibles, podemos crearlas nosotras mismas con nuestro activismo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5ffb0cc elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5ffb0cc\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c135169\" data-id=\"c135169\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-85c6ded elementor-widget elementor-widget-menu-anchor\" data-id=\"85c6ded\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"MovementJournalism\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bb6cfa elementor-widget elementor-widget-heading\" data-id=\"9bb6cfa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">T\u00e1cticas<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05acf62 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"05acf62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Periodismo de soluciones<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eed2c4e elementor-widget elementor-widget-text-editor\" data-id=\"eed2c4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Podemos cambiar la imagen que la gente tiene de la sociedad civil contando historias de comunidad, empat\u00eda y resiliencia que ofrezcan una imagen diferente a nuestra audiencia. Esa imagen debe mostrar c\u00f3mo es actuar de acuerdo con nuestros valores. Una vez que lo sepamos, podremos empezar a buscar esas historias. Podemos elevar y amplificar esas historias.<\/p><p>Tambi\u00e9n podemos crear ese tipo de momentos con activistas y personas de nuestra comunidad. Podemos pedir a quienes nos apoyan que los hagan realidad. Y podemos encontrar nuevas alianzas y colaboradores que nos ayuden a contar y crear esas historias.<\/p><p>M\u00e1s informaci\u00f3n sobre el movimiento period\u00edstico <a href=\"https:\/\/www.niemanlab.org\/2022\/12\/narrative-change-trend-brings-new-money-to-journalism\/\">aqu\u00ed<\/a> y <a href=\"https:\/\/projectsouth.org\/movement-journalism\/\">aqu\u00ed<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3955eda\" data-id=\"3955eda\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9a7e2a2 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"9a7e2a2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ccad9a3\" data-id=\"ccad9a3\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0bc860b elementor-widget elementor-widget-heading\" data-id=\"0bc860b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">En El Salvador, trabajamos con activistas para pensar en esas im\u00e1genes. El siguiente paso fue asegurarnos de que esas historias se contar\u00e1n.<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-923ce57 elementor-widget elementor-widget-text-editor\" data-id=\"923ce57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tCon demasiada frecuencia, la sociedad civil carece de tiempo y recursos para contar su propia historia: Est\u00e1n respondiendo a los problemas de la sociedad y, cada vez m\u00e1s, lidiando con ataques directos. Es dif\u00edcil contar historias que muestren lo mejor de nuestros valores cuando estamos ocupadas documentando los lugares donde est\u00e1n ausentes.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0aa245b elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"0aa245b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-983f6d5\" data-id=\"983f6d5\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e881b6f elementor-widget elementor-widget-spacer\" data-id=\"e881b6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c3626f6\" data-id=\"c3626f6\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ad9ef7 elementor-widget elementor-widget-text-editor\" data-id=\"6ad9ef7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPara dar a conocer una nueva narrativa hacen falta soluciones y organizaciones impulsadas por valores que se dediquen a contar y compartir historias.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-395eeb4 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"395eeb4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a2e102d\" data-id=\"a2e102d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5e225a5 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e225a5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-72f3b91\" data-id=\"72f3b91\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e886f15 elementor-widget elementor-widget-menu-anchor\" data-id=\"e886f15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"UtopiasExist\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e0aa10 elementor-widget elementor-widget-heading\" data-id=\"7e0aa10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Enfoque estrat\u00e9gico<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55695ab elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"55695ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Las utop\u00edas existen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b460b3c elementor-widget elementor-widget-text-editor\" data-id=\"b460b3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tUna de las estrategias que utilizamos para contar historias de la sociedad civil fue asociarnos con Alharaca, un medio de noticias feminista y participativo. Proporcionamos un resumen que describ\u00eda la historia que los activistas quer\u00edan contar sobre la sociedad civil. Periodistas de Alharaca recorrieron el pa\u00eds para encontrar y documentar esas historias. La serie mostraba c\u00f3mo era la sociedad civil desde el punto de vista de la comunidad, la empat\u00eda y la resistencia, con historias de huertos comunitarios, organizadores comunitarios, mujeres panaderas, escuelas locales, activistas LGBTQ+ y escuelas deportivas.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-b2a773a\" data-id=\"b2a773a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-02f9cd4 elementor-widget elementor-widget-image-gallery\" data-id=\"02f9cd4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6665e01 elementor-widget elementor-widget-image-box\" data-id=\"6665e01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h5 class=\"elementor-image-box-title\">Panaderas<\/h5><p class=\"elementor-image-box-description\">La gente quiere ver historias de personas trabajadoras que siguen el camino correcto y que obtienen logros.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-8b4ac8b\" data-id=\"8b4ac8b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f8ea0f4 elementor-widget elementor-widget-image-gallery\" data-id=\"f8ea0f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f67496c elementor-widget elementor-widget-image-box\" data-id=\"f67496c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h5 class=\"elementor-image-box-title\">Angelitos<\/h5><p class=\"elementor-image-box-description\">La gente de la comunidad es la que cuenta su historia. Es una forma de mostrar c\u00f3mo todas las personas formamos parte de la sociedad civil.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ff49987 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ff49987\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3a764e3\" data-id=\"3a764e3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fb57415 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fb57415\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6c796c6\" data-id=\"6c796c6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bb854c5 elementor-widget elementor-widget-text-editor\" data-id=\"bb854c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El objetivo principal era producir contenidos esperanzadores sobre la sociedad civil que pudi\u00e9ramos utilizar para poner a prueba mensajes a favor de la sociedad civil, con el fin de que m\u00e1s personas conocieran la realidad de lo que significa formar parte de ella, es decir, mostrar que el compromiso c\u00edvico y la participaci\u00f3n ciudadana son realmente habituales y comunes en la sociedad. Alharaca produjo todo el contenido para su propio sitio web y canales, y nosotros lo utilizamos despu\u00e9s para probarlo en nuestro propio canal.<\/p><p>Adem\u00e1s de orientar sobre la narrativa que intentamos reforzar, dimos a los reporteros espacio para explorar distintos enfoques narrativos. Eligieron un tema general, &#8220;Las utop\u00edas existen&#8221;, bajo el cual agruparon las historias en torno a cuatro temas sueltos: construcci\u00f3n, esperanza, resurgir y resistencia. Creyeron que los relatos sobre el tema &#8220;construir&#8221; eran los m\u00e1s fuertes, pues atra\u00edan una participaci\u00f3n mucho m\u00e1s activa de quienes los le\u00edan. La gente quiere ver historias de personas que siguen el &#8220;camino correcto&#8221;, estamos entre gente trabajadora que logra avances.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-96c24c8\" data-id=\"96c24c8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ab79250 elementor-widget elementor-widget-text-editor\" data-id=\"ab79250\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Alharaca produjo una amplia gama de contenidos para diferentes plataformas, con especial atenci\u00f3n a Facebook, la m\u00e1s utilizada en el pa\u00eds. Contaron historias como la de <a href=\"https:\/\/www.alharaca.sv\/especiales\/la-guardiana-de-los-angelitos\/\" target=\"_blank\" rel=\"noopener\">Los Angelitos<\/a>, que en ausencia del Estado demostraron agencia para organizarse, la de <a href=\"https:\/\/www.instagram.com\/p\/CeCz3CeN1CB\/\">ecologistas<\/a> o simplemente la de una <a href=\"https:\/\/www.instagram.com\/p\/CeXcJFjDA5F\/\">escuela de taekwondo que ense\u00f1a defensa personal<\/a>. Experimentaron con diferentes formatos y encontraron que los v\u00eddeos generaban mayor alcance y participaci\u00f3n. Tambi\u00e9n funcionaron bien los carruseles que mezclaban im\u00e1genes, dise\u00f1o, consejos y, en general, profundizaban en la narrativa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a5dba25 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a5dba25\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-28c936e\" data-id=\"28c936e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e98c8d elementor-arrows-position-outside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"5e98c8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;3&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrusel de Im\u00e1genes\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 de 19\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"5e98c8d\" data-elementor-lightbox-title=\"Utopias-01\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjExNywidXJsIjoiaHR0cHM6XC9cL3d3dy5tZXRncm91cC5jb20ubXhcL2Npdmlsc3RvcnlcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjJcLzEyXC9VdG9waWFzLTAxLmpwZyIsInNsaWRlc2hvdyI6IjVlOThjOGQifQ%3D%3D\" href=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Utopias-01.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Utopias-01.jpg\" alt=\"Utopias-01\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 de 19\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"5e98c8d\" data-elementor-lightbox-title=\"Utopias-02\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjEzNSwidXJsIjoiaHR0cHM6XC9cL3d3dy5tZXRncm91cC5jb20ubXhcL2Npdmlsc3RvcnlcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjJcLzEyXC9VdG9waWFzLTAyLmpwZyIsInNsaWRlc2hvdyI6IjVlOThjOGQifQ%3D%3D\" href=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Utopias-02.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Utopias-02.jpg\" alt=\"Utopias-02\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 de 19\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"5e98c8d\" data-elementor-lightbox-title=\"Utopias-03\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjEzNCwidXJsIjoiaHR0cHM6XC9cL3d3dy5tZXRncm91cC5jb20ubXhcL2Npdmlsc3RvcnlcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjJcLzEyXC9VdG9waWFzLTAzLmpwZyIsInNsaWRlc2hvdyI6IjVlOThjOGQifQ%3D%3D\" href=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Utopias-03.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Utopias-03.jpg\" alt=\"Utopias-03\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 de 19\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"5e98c8d\" data-elementor-lightbox-title=\"Utopias-04\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjEzMywidXJsIjoiaHR0cHM6XC9cL3d3dy5tZXRncm91cC5jb20ubXhcL2Npdmlsc3RvcnlcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjJcLzEyXC9VdG9waWFzLTA0LmpwZyIsInNsaWRlc2hvdyI6IjVlOThjOGQifQ%3D%3D\" href=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Utopias-04.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Utopias-04.jpg\" alt=\"Utopias-04\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 de 19\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"5e98c8d\" data-elementor-lightbox-title=\"Utopias-05\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjEzMiwidXJsIjoiaHR0cHM6XC9cL3d3dy5tZXRncm91cC5jb20ubXhcL2Npdmlsc3RvcnlcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjJcLzEyXC9VdG9waWFzLTA1LmpwZyIsInNsaWRlc2hvdyI6IjVlOThjOGQifQ%3D%3D\" href=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Utopias-05.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Utopias-05.jpg\" alt=\"Utopias-05\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 de 19\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"5e98c8d\" data-elementor-lightbox-title=\"Utopias-06\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjEzMSwidXJsIjoiaHR0cHM6XC9cL3d3dy5tZXRncm91cC5jb20ubXhcL2Npdmlsc3RvcnlcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjJcLzEyXC9VdG9waWFzLTA2LmpwZyIsInNsaWRlc2hvdyI6IjVlOThjOGQifQ%3D%3D\" href=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Utopias-06.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Utopias-06.jpg\" alt=\"Utopias-06\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 de 19\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"5e98c8d\" data-elementor-lightbox-title=\"Utopias-07\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjEzMCwidXJsIjoiaHR0cHM6XC9cL3d3dy5tZXRncm91cC5jb20ubXhcL2Npdmlsc3RvcnlcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjJcLzEyXC9VdG9waWFzLTA3LmpwZyIsInNsaWRlc2hvdyI6IjVlOThjOGQifQ%3D%3D\" href=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Utopias-07.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Utopias-07.jpg\" alt=\"Utopias-07\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"8 de 19\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"5e98c8d\" data-elementor-lightbox-title=\"Utopias-08\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjEyOSwidXJsIjoiaHR0cHM6XC9cL3d3dy5tZXRncm91cC5jb20ubXhcL2Npdmlsc3RvcnlcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjJcLzEyXC9VdG9waWFzLTA4LmpwZyIsInNsaWRlc2hvdyI6IjVlOThjOGQifQ%3D%3D\" href=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Utopias-08.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Utopias-08.jpg\" alt=\"Utopias-08\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"9 de 19\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"5e98c8d\" data-elementor-lightbox-title=\"Utopias-09\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjEyOCwidXJsIjoiaHR0cHM6XC9cL3d3dy5tZXRncm91cC5jb20ubXhcL2Npdmlsc3RvcnlcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjJcLzEyXC9VdG9waWFzLTA5LmpwZyIsInNsaWRlc2hvdyI6IjVlOThjOGQifQ%3D%3D\" href=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Utopias-09.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Utopias-09.jpg\" alt=\"Utopias-09\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"10 de 19\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"5e98c8d\" data-elementor-lightbox-title=\"Utopias-10\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjEyNywidXJsIjoiaHR0cHM6XC9cL3d3dy5tZXRncm91cC5jb20ubXhcL2Npdmlsc3RvcnlcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjJcLzEyXC9VdG9waWFzLTEwLmpwZyIsInNsaWRlc2hvdyI6IjVlOThjOGQifQ%3D%3D\" href=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Utopias-10.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Utopias-10.jpg\" alt=\"Utopias-10\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"11 de 19\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"5e98c8d\" data-elementor-lightbox-title=\"Utopias-11\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjEyNiwidXJsIjoiaHR0cHM6XC9cL3d3dy5tZXRncm91cC5jb20ubXhcL2Npdmlsc3RvcnlcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjJcLzEyXC9VdG9waWFzLTExLmpwZyIsInNsaWRlc2hvdyI6IjVlOThjOGQifQ%3D%3D\" href=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Utopias-11.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Utopias-11.jpg\" alt=\"Utopias-11\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"12 de 19\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"5e98c8d\" data-elementor-lightbox-title=\"Utopias-12\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjEyNSwidXJsIjoiaHR0cHM6XC9cL3d3dy5tZXRncm91cC5jb20ubXhcL2Npdmlsc3RvcnlcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjJcLzEyXC9VdG9waWFzLTEyLmpwZyIsInNsaWRlc2hvdyI6IjVlOThjOGQifQ%3D%3D\" href=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Utopias-12.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Utopias-12.jpg\" alt=\"Utopias-12\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"13 de 19\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"5e98c8d\" data-elementor-lightbox-title=\"Utopias-13\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjEyNCwidXJsIjoiaHR0cHM6XC9cL3d3dy5tZXRncm91cC5jb20ubXhcL2Npdmlsc3RvcnlcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjJcLzEyXC9VdG9waWFzLTEzLmpwZyIsInNsaWRlc2hvdyI6IjVlOThjOGQifQ%3D%3D\" href=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Utopias-13.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Utopias-13.jpg\" alt=\"Utopias-13\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"14 de 19\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"5e98c8d\" data-elementor-lightbox-title=\"Utopias-14\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjEyMywidXJsIjoiaHR0cHM6XC9cL3d3dy5tZXRncm91cC5jb20ubXhcL2Npdmlsc3RvcnlcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjJcLzEyXC9VdG9waWFzLTE0LmpwZyIsInNsaWRlc2hvdyI6IjVlOThjOGQifQ%3D%3D\" href=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Utopias-14.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Utopias-14.jpg\" alt=\"Utopias-14\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"15 de 19\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"5e98c8d\" data-elementor-lightbox-title=\"Utopias-15\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjEyMiwidXJsIjoiaHR0cHM6XC9cL3d3dy5tZXRncm91cC5jb20ubXhcL2Npdmlsc3RvcnlcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjJcLzEyXC9VdG9waWFzLTE1LmpwZyIsInNsaWRlc2hvdyI6IjVlOThjOGQifQ%3D%3D\" href=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Utopias-15.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Utopias-15.jpg\" alt=\"Utopias-15\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"16 de 19\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"5e98c8d\" data-elementor-lightbox-title=\"Utopias-16\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjEyMSwidXJsIjoiaHR0cHM6XC9cL3d3dy5tZXRncm91cC5jb20ubXhcL2Npdmlsc3RvcnlcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjJcLzEyXC9VdG9waWFzLTE2LmpwZyIsInNsaWRlc2hvdyI6IjVlOThjOGQifQ%3D%3D\" href=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Utopias-16.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Utopias-16.jpg\" alt=\"Utopias-16\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"17 de 19\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"5e98c8d\" data-elementor-lightbox-title=\"Utopias-17\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjEyMCwidXJsIjoiaHR0cHM6XC9cL3d3dy5tZXRncm91cC5jb20ubXhcL2Npdmlsc3RvcnlcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjJcLzEyXC9VdG9waWFzLTE3LmpwZyIsInNsaWRlc2hvdyI6IjVlOThjOGQifQ%3D%3D\" href=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Utopias-17.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Utopias-17.jpg\" alt=\"Utopias-17\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"18 de 19\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"5e98c8d\" data-elementor-lightbox-title=\"Utopias-18\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjExOSwidXJsIjoiaHR0cHM6XC9cL3d3dy5tZXRncm91cC5jb20ubXhcL2Npdmlsc3RvcnlcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjJcLzEyXC9VdG9waWFzLTE4LmpwZyIsInNsaWRlc2hvdyI6IjVlOThjOGQifQ%3D%3D\" href=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Utopias-18.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Utopias-18.jpg\" alt=\"Utopias-18\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"19 de 19\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"5e98c8d\" data-elementor-lightbox-title=\"Utopias-19\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjExOCwidXJsIjoiaHR0cHM6XC9cL3d3dy5tZXRncm91cC5jb20ubXhcL2Npdmlsc3RvcnlcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjJcLzEyXC9VdG9waWFzLTE5LmpwZyIsInNsaWRlc2hvdyI6IjVlOThjOGQifQ%3D%3D\" href=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Utopias-19.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Utopias-19.jpg\" alt=\"Utopias-19\" \/><\/figure><\/a><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-48ee49a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"48ee49a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-439b471\" data-id=\"439b471\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-05e1bc1 elementor-widget elementor-widget-text-editor\" data-id=\"05e1bc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPor lo general, recibieron respuestas positivas a las historias, y el p\u00fablico las relaciona con su propia experiencia, con una posible iniciativa que podr\u00edan reproducir o con una aspiraci\u00f3n a una comunidad con mejores condiciones. Esta es una clara orientaci\u00f3n de c\u00f3mo las historias de la sociedad civil pueden resonar en la gente.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4089615 elementor-widget elementor-widget-heading\" data-id=\"4089615\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Alharaca nos comunic\u00f3 que las historias con m\u00e1s \u00e9xito eran las compartidas por sus protagonistas: \"La gente de la comunidad es la que cuenta su historia. Es una forma de mostrar c\u00f3mo todas las personas somos sociedad civil\".<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-589d854 elementor-widget elementor-widget-text-editor\" data-id=\"589d854\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tContar historias diferentes nos permiti\u00f3 llegar a nuevos p\u00fablicos. En este proyecto, Alharaca no se limit\u00f3 a contar nuevas historias, sino que tambi\u00e9n utiliz\u00f3 formatos y enfoques de relato diferentes. Esto les permiti\u00f3 llegar a personas interesadas en el deporte, la cocina y la vida ecol\u00f3gica. Se trata de personas que potencialmente comparten los valores de la sociedad civil, pero son menos propensas a interesarse por contenidos abiertamente pol\u00edticos. Sin embargo, estas historias les hacen hablar de nuestros mensajes y, potencialmente, les hacen m\u00e1s proclives a defender la sociedad civil.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-dc095b9\" data-id=\"dc095b9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-01be134 elementor-widget elementor-widget-text-editor\" data-id=\"01be134\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Los resultados de Alharaca nos permitieron identificar un nuevo segmento de p\u00fablico objetivo: personas que a\u00fan no participaban en manifestaciones, pero que podr\u00edan estar dispuestas a unirse a una campa\u00f1a para &#8220;construir&#8221; la sociedad civil, en lugar de &#8220;luchar&#8221; por <a href=\"https:\/\/www.metgroup.com.mx\/civilstory\/en\/audience\/\">ella<\/a>.<\/p><p>Las historias que mostraban a grupos de la sociedad civil haciendo cosas por sus comunidades tend\u00edan a generar niveles de compromiso (positivo) superiores a la media. Las historias de proyectos que ayudaban a las comunidades locales suscitan comentarios como &#8220;Queremos eso en nuestra comunidad&#8221;. En otras palabras, una vez que la gente vio lo que la sociedad civil pod\u00eda hacer por ellos, quisieron m\u00e1s de eso en sus comunidades, y en sus vidas.<\/p><p>Esto ilustra el funcionamiento de las nuevas narrativas. La gente s\u00f3lo puede apoyar lo que conoce. S\u00f3lo pueden exigir cosas que saben que existen y son posibles. Para que se pronuncien a favor de la sociedad civil, necesitan ver c\u00f3mo es la sociedad civil. Una vez que la gente ve a la sociedad civil en acci\u00f3n en comunidades que se parecen a las suyas, es m\u00e1s probable que quieran lo mismo en sus propias comunidades.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9b8170e elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9b8170e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-e1a6b4a\" data-id=\"e1a6b4a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f4c152 elementor-widget elementor-widget-heading\" data-id=\"7f4c152\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><mark style=\"background-color:#FFC80B\">Key advice<\/mark> from Alharaca<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-2e7cf41\" data-id=\"2e7cf41\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a3864b elementor-widget elementor-widget-image-gallery\" data-id=\"2a3864b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c42fa78 elementor-widget elementor-widget-image-box\" data-id=\"c42fa78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h5 class=\"elementor-image-box-title\">Places<\/h5><p class=\"elementor-image-box-description\">If you want to reach a lot of people, tell stories of physical places using pictures to help your audience imagine themselves there.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-a64a7e9\" data-id=\"a64a7e9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21ceda8 elementor-widget elementor-widget-image-gallery\" data-id=\"21ceda8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75a9b3e elementor-widget elementor-widget-image-box\" data-id=\"75a9b3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h5 class=\"elementor-image-box-title\">People<\/h5><p class=\"elementor-image-box-description\">If you want to interact with people, show them faces from communities and tell personal stories.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6893ba8 elementor-section-content-middle elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6893ba8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ce36814\" data-id=\"ce36814\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4dc3019 elementor-widget elementor-widget-heading\" data-id=\"4dc3019\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><mark style=\"background-color:#FFC80B\">Pruebas A\/B<\/mark> y visi\u00f3n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67dcf06 elementor-widget elementor-widget-text-editor\" data-id=\"67dcf06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tHicimos pruebas con el contenido de Alharaca y descubrimos que las historias de grupos comunitarios funcionan mejor cuando se combinan con mensajes de la sociedad civil. En una de las pruebas utilizamos varias historias con mensajes similares. En la segunda, utilizamos una misma historia y la combinamos con varios mensajes diferentes. Probamos los temas de la resistencia, construcci\u00f3n, cuidado y esperanza. Resistencia y construcci\u00f3n fueron los que obtuvieron mejores resultados.\n\nUna prueba muy b\u00e1sica demostr\u00f3 que era m\u00e1s eficaz empezar con un mensaje de &#8220;valores compartidos&#8221; y luego contar la historia de la sociedad civil, que al rev\u00e9s.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd8d850 elementor-widget elementor-widget-image-gallery\" data-id=\"cd8d850\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7dfec7e elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7dfec7e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-430e366\" data-id=\"430e366\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65198ab elementor-widget elementor-widget-menu-anchor\" data-id=\"65198ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"ABtest\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffa6ffb elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"ffa6ffb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lista de tareas para tus pruebas A\/B <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-da26ca8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"da26ca8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-bfbead3\" data-id=\"bfbead3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c6446d4 premium-type-column elementor-widget elementor-widget-premium-icon-list\" data-id=\"c6446d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;premium_icon_list_animation&quot;:&quot;fadeIn&quot;,&quot;premium_icon_list_animation_delay&quot;:0,&quot;rbadges_repeater&quot;:[]}\" data-widget_type=\"premium-icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<ul class=\"premium-bullet-list-box\" data-list-animation=\"fadeIn animated-\">\n\t\t\t\t\n\t\t\t\t\t\t\t<li class=\"premium-bullet-list-content elementor-repeater-item-eb12db4\" data-delay=\"0\">\n\t\t\t\t\t\t\t\t<div class=\"premium-bullet-list-text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-bullet-list-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-drawable-icon\"><i class=\"premium-svg-nodraw fa fa-check\" aria-hidden=\"true\"><\/i><\/div>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"premium-bullet-list-text-wrapper\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"premium-bullet-text\" data-text=\"Una variable: Los distintos mensajes que pruebes deben ser id\u00e9nticos en todos los aspectos excepto en uno. De lo contrario, no podr\u00e1s estar en condiciones de saber a qu\u00e9 se debe la diferencia de rendimiento. Por ejemplo, si est\u00e1s probando un eslogan, todo lo dem\u00e1s, desde las im\u00e1genes hasta la llamada a la acci\u00f3n, deber\u00eda ser igual. O si se pone a prueba un valor, todo lo dem\u00e1s debe ser igual. Lo mismo ocurre con las llamadas a la acci\u00f3n.\"> Una variable: Los distintos mensajes que pruebes deben ser id\u00e9nticos en todos los aspectos excepto en uno. De lo contrario, no podr\u00e1s estar en condiciones de saber a qu\u00e9 se debe la diferencia de rendimiento. Por ejemplo, si est\u00e1s probando un eslogan, todo lo dem\u00e1s, desde las im\u00e1genes hasta la llamada a la acci\u00f3n, deber\u00eda ser igual. O si se pone a prueba un valor, todo lo dem\u00e1s debe ser igual. Lo mismo ocurre con las llamadas a la acci\u00f3n. <\/span>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/li>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-bullet-list-divider\"><\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<li class=\"premium-bullet-list-content elementor-repeater-item-a3616c1\" data-delay=\"0\">\n\t\t\t\t\t\t\t\t<div class=\"premium-bullet-list-text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-bullet-list-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-drawable-icon\"><i class=\"premium-svg-nodraw fa fa-check\" aria-hidden=\"true\"><\/i><\/div>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"premium-bullet-list-text-wrapper\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"premium-bullet-text\" data-text=\"Pon a prueba todos los elementos de tu campa\u00f1a: las im\u00e1genes, la imagen en miniatura del v\u00eddeo, el texto y la estructura de la publicaci\u00f3n son aspectos que puedes perfeccionar con pruebas.\"> Pon a prueba todos los elementos de tu campa\u00f1a: las im\u00e1genes, la imagen en miniatura del v\u00eddeo, el texto y la estructura de la publicaci\u00f3n son aspectos que puedes perfeccionar con pruebas. <\/span>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/li>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-bullet-list-divider premium-bullet-list-divider\"><\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<li class=\"premium-bullet-list-content elementor-repeater-item-bf5fe17\" data-delay=\"0\">\n\t\t\t\t\t\t\t\t<div class=\"premium-bullet-list-text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-bullet-list-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-drawable-icon\"><i class=\"premium-svg-nodraw fa fa-check\" aria-hidden=\"true\"><\/i><\/div>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"premium-bullet-list-text-wrapper\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"premium-bullet-text\" data-text=\"Perfecciona constantemente tus contenidos: Descubrir\u00e1s c\u00f3mo diferentes tipos de contenido funcionan con diferentes audiencias en diferentes momentos y en diferentes lugares. \"> Perfecciona constantemente tus contenidos: Descubrir\u00e1s c\u00f3mo diferentes tipos de contenido funcionan con diferentes audiencias en diferentes momentos y en diferentes lugares.  <\/span>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/li>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-bullet-list-divider premium-bullet-list-divider premium-bullet-list-divider\"><\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<li class=\"premium-bullet-list-content elementor-repeater-item-3946a7c\" data-delay=\"0\">\n\t\t\t\t\t\t\t\t<div class=\"premium-bullet-list-text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-bullet-list-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-drawable-icon\"><i class=\"premium-svg-nodraw fa fa-check\" aria-hidden=\"true\"><\/i><\/div>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"premium-bullet-list-text-wrapper\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"premium-bullet-text\" data-text=\"Costo por prospecto (cost per lead en ingl\u00e9s): Existen varias m\u00e9tricas para medir el \u00e9xito, puedes combinarlas para obtener una puntuaci\u00f3n global, pero lo m\u00e1s sencillo de medir es el &quot;precio por prospecto&quot;, es decir, cu\u00e1nto cuesta que una persona vea el anuncio. Cuanto m\u00e1s barato sea el anuncio, m\u00e1s efectivo ser\u00e1.\"> Costo por prospecto (cost per lead en ingl\u00e9s): Existen varias m\u00e9tricas para medir el \u00e9xito, puedes combinarlas para obtener una puntuaci\u00f3n global, pero lo m\u00e1s sencillo de medir es el \"precio por prospecto\", es decir, cu\u00e1nto cuesta que una persona vea el anuncio. Cuanto m\u00e1s barato sea el anuncio, m\u00e1s efectivo ser\u00e1. <\/span>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/li>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-bullet-list-divider premium-bullet-list-divider premium-bullet-list-divider premium-bullet-list-divider\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c75fb56 elementor-section-content-middle elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"c75fb56\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fc261a6\" data-id=\"fc261a6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-10412ae elementor-widget elementor-widget-menu-anchor\" data-id=\"10412ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"HerramientasyConsejos\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8f40f8 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"f8f40f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Herramientas y consejos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90f2c72 elementor-widget elementor-widget-text-editor\" data-id=\"90f2c72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6a75bcc\" data-id=\"6a75bcc\" data-element_type=\"column\"><div class=\"elementor-widget-wrap elementor-element-populated\"><div class=\"elementor-element elementor-element-03e908f elementor-widget elementor-widget-text-editor\" data-id=\"03e908f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p>M\u00e1s informaci\u00f3n sobre las herramientas que puedes utilizar:<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-955e6bf\" data-id=\"955e6bf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63866cc elementor-widget__width-auto elementor-align-left elementor-widget elementor-widget-button\" data-id=\"63866cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-buzz-out\" href=\"https:\/\/www.metgroup.com.mx\/civilstory\/en\/story\/tips-how-to-run-a-storytelling-partnership\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Tips: How to run a storytelling partnership<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93e4f4c elementor-widget__width-auto elementor-align-left elementor-widget elementor-widget-button\" data-id=\"93e4f4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-buzz-out\" href=\"https:\/\/www.metgroup.com.mx\/civilstory\/en\/story\/worksheet-what-your-narrative-looks-like-in-real-life\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Worksheet: What your narrative looks like in real life<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2915889 elementor-widget__width-auto elementor-align-left elementor-widget elementor-widget-button\" data-id=\"2915889\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-buzz-out\" href=\"https:\/\/www.metgroup.com.mx\/civilstory\/en\/tools-tips\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Secci\u00f3n de herramientas y consejos<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Tercer paso Historia Las historias que contamos dan forma a la narrativa de la sociedad civil. Para cambiar la narrativa, no solo debemos identificar los mensajes, sino tambi\u00e9n a quienes pueden ayudarnos a darles vida. Tactics: Movement journalism Case study: Utopias exist Herramientas y consejos Estrategia Las historias crean narrativas \u201cLo que los azulejos son [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"disabled","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-3665","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.metgroup.com.mx\/civilstory\/wp-json\/wp\/v2\/pages\/3665","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.metgroup.com.mx\/civilstory\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.metgroup.com.mx\/civilstory\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.metgroup.com.mx\/civilstory\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.metgroup.com.mx\/civilstory\/wp-json\/wp\/v2\/comments?post=3665"}],"version-history":[{"count":0,"href":"https:\/\/www.metgroup.com.mx\/civilstory\/wp-json\/wp\/v2\/pages\/3665\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.metgroup.com.mx\/civilstory\/wp-json\/wp\/v2\/media?parent=3665"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}