{"id":3656,"date":"2023-03-01T21:56:26","date_gmt":"2023-03-02T03:56:26","guid":{"rendered":"https:\/\/www.metgroup.com.mx\/civilstory\/?page_id=3656"},"modified":"2023-04-16T10:26:27","modified_gmt":"2023-04-16T16:26:27","slug":"herramientas-y-consejos","status":"publish","type":"page","link":"https:\/\/www.metgroup.com.mx\/civilstory\/es\/herramientas-y-consejos\/","title":{"rendered":"Herramientas y consejos"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3656\" class=\"elementor elementor-3656\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d3d7399 elementor-section-content-middle elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"d3d7399\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d22ab04\" data-id=\"d22ab04\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9baf117 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"9baf117\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Herramientas y consejos<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-942beff elementor-widget elementor-widget-text-editor\" data-id=\"942beff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tHay mucho m\u00e1s materiales disponibles en torno al trabajo de cambio de narrativa. A continuaci\u00f3n encontrar\u00e1s m\u00e1s informaci\u00f3n y enlaces a otras iniciativas y estudios de casos.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-98d8a52\" data-id=\"98d8a52\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b086857 elementor-widget__width-auto elementor-align-left elementor-widget elementor-widget-button\" data-id=\"b086857\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-buzz-out\" href=\"https:\/\/www.metgroup.com.mx\/civilstory\/en\/tools-tips\/#PracticalCampaignAdvice\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Consejos pr\u00e1cticos para tu campa\u00f1a<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26fd241 elementor-widget__width-auto elementor-align-left elementor-widget elementor-widget-button\" data-id=\"26fd241\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-buzz-out\" href=\"https:\/\/www.metgroup.com.mx\/civilstory\/en\/tools-tips\/#ToolsAndHandouts\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Herramientas y material informativo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bda831 elementor-widget__width-auto elementor-align-left elementor-widget elementor-widget-button\" data-id=\"1bda831\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-buzz-out\" href=\"https:\/\/www.metgroup.com.mx\/civilstory\/en\/tools-tips\/#NegativeNarratives\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Hacer frente a las narrativas negativas<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2192743 elementor-widget__width-auto elementor-align-left elementor-widget elementor-widget-button\" data-id=\"2192743\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-buzz-out\" href=\"https:\/\/www.metgroup.com.mx\/civilstory\/en\/message\/case-studies\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Casos de \u00e9xito<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9a843e elementor-widget__width-auto elementor-align-left elementor-widget elementor-widget-button\" data-id=\"c9a843e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-buzz-out\" href=\"https:\/\/www.metgroup.com.mx\/civilstory\/en\/tools-tips\/#Resources\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Recursos <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d9d6beb elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d9d6beb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-97d4144\" data-id=\"97d4144\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fb81507 elementor-widget elementor-widget-menu-anchor\" data-id=\"fb81507\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"PracticalCampaignAdvice\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce99f30 elementor-widget elementor-widget-heading\" data-id=\"ce99f30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Consejos pr\u00e1cticos para tu campa\u00f1a de comunicaci\u00f3n<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20f09ef elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"20f09ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Antes de empezar<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-419e915 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"419e915\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-d3f0716\" data-id=\"d3f0716\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c8002cb elementor-widget elementor-widget-heading\" data-id=\"c8002cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">El cambio de narrativa empieza por tus valores<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-4d7199a\" data-id=\"4d7199a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b478a0 elementor-widget elementor-widget-text-editor\" data-id=\"1b478a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tEstos son algunos consejos estrat\u00e9gicos generales que debe tener en cuenta a la hora de planear cualquier campa\u00f1a de comunicaci\u00f3n.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5085655 elementor-widget elementor-widget-accordion\" data-id=\"5085655\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-8441\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-8441\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Identificar a los l\u00edderes de la narrativa<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-8441\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-8441\"><p><span style=\"font-weight: 300;\">Very early in the process you should be able to identify a small group of people within your coalition who can take the lead. They will probably be the people most excited by the idea of narrative change. Empowering them to be \u201cnarrative leaders\u201d in their own right will be crucial to the long-term impact of the work. These leaders will be able to support the wider civil society field in the future. They should be empowered to lead work to identify a new way of talking about civil society and be involved in testing and refining it.\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 300;\">A crucial role for narrative leaders will be getting other organizations involved in sharing messages and content. No matter how many groups you convene for early meetings, many will inevitably be too busy to take active part. Your narrative leaders will be the glue that keeps those groups part of the effort, reaching out to them for input and support at key moments.<\/span><\/p><p><span style=\"font-weight: 300;\">It is important to note that budget needs to be set aside to pay narrative leaders for their work, either as freelancers or by carving out space in their current roles. Otherwise the narrative work will inevitably have to come second to their day job. The goal is to integrate narrative concerns into activism, rather than it being seen as a side campaign to do \u201cwhen you have time\u201d\u2014and that needs to be resourced appropriately.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-8442\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-8442\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Nutrir y tejer una coalici\u00f3n unida<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-8442\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-8442\"><p>No es necesario que todos los miembros de un movimiento participen en el trabajo central sobre las narrativas, pero s\u00ed es conveniente organizar al mayor n\u00famero posible de personas cuando llegue el momento de difundir el mensaje. Por lo tanto, es importante comenzar el proceso de planificaci\u00f3n con una reuni\u00f3n inicial en la que se garantice la participaci\u00f3n y, despu\u00e9s, poner en marcha una estrategia de comunicaci\u00f3n que mantenga a la coalici\u00f3n m\u00e1s amplia implicada en los momentos clave. Esta estrategia puede ser mantenida por l\u00edderes narrativos que utilicen herramientas como el canal institucional y la hoja de herramientas para facilitar que los miembros de la coalici\u00f3n contribuyan a compartir el mensaje y el contenido.<\/p><p>Lo ideal es que los l\u00edderes narrativos sean miembros de la comunidad que articula la narrativa que est\u00e1 trabajando para amplificar. Es importante que las personas que aparezcan en la comunicaci\u00f3n formen parte del debate. Al fin y al cabo, las necesitamos para dar vida a nuestra narrativa.<\/p><p>Un reto clave ser\u00e1 construir una coalici\u00f3n que se mantenga centrada en el cambio narrativo en tiempos de crisis. Son momentos en los que la tentaci\u00f3n de volver a la &#8220;memoria muscular&#8221; y reaccionar a los mensajes contrarios a la sociedad civil es fuerte, pero tambi\u00e9n cuando es m\u00e1s importante enmarcar los acontecimientos en tu propia narrativa.<\/p><p>Conseguir que el mayor n\u00famero posible de personas participe en la identificaci\u00f3n de una visi\u00f3n compartida al inicio del proceso deber\u00eda ayudar a garantizar que la gente se sienta comprometida con el proyecto.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-8443\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-8443\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Implicar a las partes interesadas desde el principio<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-8443\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-8443\"><p>La mayor\u00eda de los grupos de la sociedad civil van a necesitar el apoyo de aliados y colaboradores para cambiar las narrativas. Ya sean periodistas, agencias creativas o investigadores acad\u00e9micos, cuanto antes los involucre en su proceso estrat\u00e9gico, m\u00e1s \u00fatiles le resultar\u00e1n. Si no se les incorpora hasta m\u00e1s avanzado el proyecto, lo m\u00e1s probable es que sus resultados reflejen el enfoque tradicional de la sociedad civil en materia de comunicaci\u00f3n. Si participan en las conversaciones estrat\u00e9gicas iniciales, comprender\u00e1n mejor lo que usted pretende hacer.<\/p><p>Las personas activistas de la coalici\u00f3n, por su parte, deben estar abiertas a probar distintos enfoques y salir de su zona de confort. Esto es algo que vale la pena poner a prueba desde el principio de la fase de planificaci\u00f3n.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d3c8520 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d3c8520\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bb4db14\" data-id=\"bb4db14\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ba8c26a elementor-widget elementor-widget-menu-anchor\" data-id=\"ba8c26a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"ToolsAndHandouts\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12356ae elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"12356ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lista de herramientas\/materiales<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ce649d8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ce649d8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-19fbc29\" data-id=\"19fbc29\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b20a06c elementor-widget elementor-widget-heading\" data-id=\"b20a06c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">01.<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9754f47 elementor-widget elementor-widget-heading\" data-id=\"9754f47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Mensaje<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9370e76 elementor-widget elementor-widget-text-editor\" data-id=\"9370e76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tC\u00f3mo le hablamos de la sociedad civil utilizando valores que le importen a la gente y repitiendo ideas sencillas sobre qu\u00e9 es la sociedad civil, por qu\u00e9 importa y qu\u00e9 valores motivan su trabajo.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d0b2fa elementor-list-item-link-inline elementor-align-start elementor-icon-list--layout-traditional elementor-widget elementor-widget-icon-list\" data-id=\"1d0b2fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.metgroup.com.mx\/civilstory\/en\/message\/tool-messaging-house\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Herramienta: Casa de los mensajes<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.metgroup.com.mx\/civilstory\/en\/message\/worksheet-coffee-cup\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Hoja de trabajo: Taza de caf\u00e9<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.metgroup.com.mx\/civilstory\/en\/message\/responding-to-attacks\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Responder a los ataques<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd35679 elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"cd35679\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-buzz-out\" href=\"https:\/\/www.metgroup.com.mx\/civilstory\/en\/message\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ver m\u00e1s<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-892c615\" data-id=\"892c615\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a2a84e6 elementor-widget elementor-widget-heading\" data-id=\"a2a84e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">02.<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53bd28f elementor-widget elementor-widget-heading\" data-id=\"53bd28f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Audiencia<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-399a819 elementor-widget elementor-widget-text-editor\" data-id=\"399a819\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tC\u00f3mo llegamos a las personas que se preocupan por la sociedad civil y que pueden explicar a otras personas porqu\u00e9 es importante la sociedad civil.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e438064 elementor-list-item-link-inline elementor-align-start elementor-icon-list--layout-traditional elementor-widget elementor-widget-icon-list\" data-id=\"e438064\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.metgroup.com.mx\/civilstory\/en\/audience\/audience-segment\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Ficha de trabajo: Segmento de audiencias<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.metgroup.com.mx\/civilstory\/en\/audience\/strategic-communications-in-three-steps\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Comunicaci\u00f3n estrat\u00e9gica en tres pasos<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b9e1ec elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"0b9e1ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-buzz-out\" href=\"https:\/\/www.metgroup.com.mx\/civilstory\/en\/audience\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ver m\u00e1s<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-dea0890\" data-id=\"dea0890\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cd513db elementor-widget elementor-widget-heading\" data-id=\"cd513db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">03.<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94667b0 elementor-widget elementor-widget-heading\" data-id=\"94667b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Historia<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b7afac elementor-widget elementor-widget-text-editor\" data-id=\"3b7afac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tC\u00f3mo elevamos y amplificamos las historias de nuestras comunidades que muestran lo que realmente significa formar parte de la sociedad civil.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fa55de elementor-list-item-link-inline elementor-align-start elementor-icon-list--layout-traditional elementor-widget elementor-widget-icon-list\" data-id=\"5fa55de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.metgroup.com.mx\/civilstory\/en\/story\/tips-how-to-run-a-storytelling-partnership\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Consejos: C\u00f3mo organizar una red para contar historias<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.metgroup.com.mx\/civilstory\/en\/story\/worksheet-what-your-narrative-looks-like-in-real-life\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Hoja de trabajo: C\u00f3mo es tu narrativa en la vida real<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ec88d6 elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"1ec88d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-buzz-out\" href=\"https:\/\/www.metgroup.com.mx\/civilstory\/en\/story\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ver m\u00e1s<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-9affcfa premium-blog__carousel-yes premium-blog-align-left elementor-widget elementor-widget-premium-addon-blog\" data-id=\"9affcfa\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;premium_blog_columns_number&quot;:&quot;25%&quot;,&quot;premium_blog_carousel&quot;:&quot;yes&quot;,&quot;premium_blog_carousel_play&quot;:&quot;yes&quot;,&quot;premium_blog_carousel_spacing&quot;:15,&quot;premium_blog_grid&quot;:&quot;yes&quot;,&quot;premium_blog_layout&quot;:&quot;even&quot;,&quot;premium_blog_columns_number_tablet&quot;:&quot;50%&quot;,&quot;premium_blog_columns_number_mobile&quot;:&quot;100%&quot;,&quot;premium_blog_carousel_autoplay_speed&quot;:5000,&quot;carousel_speed&quot;:300,&quot;premium_blog_carousel_arrows&quot;:&quot;yes&quot;,&quot;arrows_position&quot;:&quot;default&quot;}\" data-widget_type=\"premium-addon-blog.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\n\n\t\t\t\t<div class=\"premium-blog-wrap  premium-blog-even premium-carousel-hidden\" data-page=\"3656\">\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"1\">\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-side\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper empty-thumb\">\n\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-cats-container\">\n\t\t\t\t\t\t\t\t<ul class=\"post-categories\">\n\t\t\t\t\t\t\t\t\t<li><a href=\"https:\/\/www.metgroup.com.mx\/civilstory\/en\/category\/message\/\" class=\"elementor-repeater-item-0c1bc72\">Message<\/a><\/li>\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"premium-blog-entry-title\">\n\t\t\t<a href=\"https:\/\/www.metgroup.com.mx\/civilstory\/en\/message\/tool-messaging-house\/\" target=\"_self\">\n\t\t\t\tTool: Messaging House\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"premium-blog-content-inner-wrapper\">\n\t\t<p class=\"premium-blog-post-content\">We use a messaging house to highlight some simple topline messages that we need to repeat over and over again so that they stick in people\u2019s minds.<\/p>\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"1\">\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-side\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper empty-thumb\">\n\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-cats-container\">\n\t\t\t\t\t\t\t\t<ul class=\"post-categories\">\n\t\t\t\t\t\t\t\t\t<li><a href=\"https:\/\/www.metgroup.com.mx\/civilstory\/en\/category\/message\/\" class=\"elementor-repeater-item-0c1bc72\">Message<\/a><\/li>\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"premium-blog-entry-title\">\n\t\t\t<a href=\"https:\/\/www.metgroup.com.mx\/civilstory\/en\/message\/worksheet-coffee-cup\/\" target=\"_self\">\n\t\t\t\tWorksheet: Coffee Cup\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"premium-blog-content-inner-wrapper\">\n\t\t<p class=\"premium-blog-post-content\">This is a simple exercise to start articulating your values message.<\/p>\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"1\">\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-side\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper empty-thumb\">\n\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-cats-container\">\n\t\t\t\t\t\t\t\t<ul class=\"post-categories\">\n\t\t\t\t\t\t\t\t\t<li><a href=\"https:\/\/www.metgroup.com.mx\/civilstory\/en\/category\/message\/\" class=\"elementor-repeater-item-0c1bc72\">Message<\/a><\/li>\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"premium-blog-entry-title\">\n\t\t\t<a href=\"https:\/\/www.metgroup.com.mx\/civilstory\/en\/message\/responding-to-attacks\/\" target=\"_self\">\n\t\t\t\tResponding to Attacks\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"premium-blog-content-inner-wrapper\">\n\t\t<p class=\"premium-blog-post-content\">Rhetorical and policy attacks on civil society are an effort to shrink civic space by destroying public faith in organizations and public motivation for participation.<\/p>\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"1\">\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-side\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper empty-thumb\">\n\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-cats-container\">\n\t\t\t\t\t\t\t\t<ul class=\"post-categories\">\n\t\t\t\t\t\t\t\t\t<li><a href=\"https:\/\/www.metgroup.com.mx\/civilstory\/en\/category\/story\/\" class=\"elementor-repeater-item-0c1bc72\">Story<\/a><\/li>\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"premium-blog-entry-title\">\n\t\t\t<a href=\"https:\/\/www.metgroup.com.mx\/civilstory\/en\/story\/tips-how-to-run-a-storytelling-partnership\/\" target=\"_self\">\n\t\t\t\tTips: How to run a storytelling partnership\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"premium-blog-content-inner-wrapper\">\n\t\t<p class=\"premium-blog-post-content\">Here are some tips for how to work with partners to tell narrative-changing stories.<\/p>\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"1\">\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-side\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper empty-thumb\">\n\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-cats-container\">\n\t\t\t\t\t\t\t\t<ul class=\"post-categories\">\n\t\t\t\t\t\t\t\t\t<li><a href=\"https:\/\/www.metgroup.com.mx\/civilstory\/en\/category\/audience\/\" class=\"elementor-repeater-item-0c1bc72\">Audience<\/a><\/li>\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"premium-blog-entry-title\">\n\t\t\t<a href=\"https:\/\/www.metgroup.com.mx\/civilstory\/en\/audience\/strategic-communications-in-three-steps\/\" target=\"_self\">\n\t\t\t\tStrategic communications in three steps\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"premium-blog-content-inner-wrapper\">\n\t\t<p class=\"premium-blog-post-content\">Communications strategy outline once you have a clear goal.<\/p>\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"1\">\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-side\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper empty-thumb\">\n\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-cats-container\">\n\t\t\t\t\t\t\t\t<ul class=\"post-categories\">\n\t\t\t\t\t\t\t\t\t<li><a href=\"https:\/\/www.metgroup.com.mx\/civilstory\/en\/category\/audience\/\" class=\"elementor-repeater-item-0c1bc72\">Audience<\/a><\/li>\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"premium-blog-entry-title\">\n\t\t\t<a href=\"https:\/\/www.metgroup.com.mx\/civilstory\/en\/audience\/audience-segment\/\" target=\"_self\">\n\t\t\t\tAudience segment\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"premium-blog-content-inner-wrapper\">\n\t\t<p class=\"premium-blog-post-content\">Map out the potential supporters who share your values. You want to mobilize and organize these people to spread your narrative for you.<\/p>\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"1\">\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-side\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper empty-thumb\">\n\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-cats-container\">\n\t\t\t\t\t\t\t\t<ul class=\"post-categories\">\n\t\t\t\t\t\t\t\t\t<li><a href=\"https:\/\/www.metgroup.com.mx\/civilstory\/en\/category\/audience\/\" class=\"elementor-repeater-item-0c1bc72\">Audience<\/a><\/li><li><a href=\"https:\/\/www.metgroup.com.mx\/civilstory\/en\/category\/message\/\" class=\"\">Message<\/a><\/li><li><a href=\"https:\/\/www.metgroup.com.mx\/civilstory\/en\/category\/story\/\" class=\"\">Story<\/a><\/li>\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"premium-blog-entry-title\">\n\t\t\t<a href=\"https:\/\/www.metgroup.com.mx\/civilstory\/en\/message\/case-studies\/\" target=\"_self\">\n\t\t\t\tCase studies\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"premium-blog-content-inner-wrapper\">\n\t\t<p class=\"premium-blog-post-content\">We use a messaging house to highlight some simple topline messages that we need to repeat over and over again so that they stick in people\u2019s minds.<\/p>\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3090191 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3090191\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3dfc19e\" data-id=\"3dfc19e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f72d83f elementor-widget elementor-widget-menu-anchor\" data-id=\"f72d83f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"NegativeNarratives\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-689f0c3 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"689f0c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Hacer frente a los mensajes que atentan contra la sociedad civil\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-957092f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"957092f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6d7da92\" data-id=\"6d7da92\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d0b980 elementor-widget elementor-widget-heading\" data-id=\"1d0b980\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Cuando las autoridades atacan a la sociedad civil, las estrategias de comunicaci\u00f3n deben intentar que la gente se preocupe por ella lo suficiente como para expresar su apoyo y solidaridad.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0bd401 elementor-widget elementor-widget-text-editor\" data-id=\"f0bd401\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAunque creemos que una campa\u00f1a proactiva centrada en un mensaje a favor de la sociedad civil es la \u00fanica forma a largo plazo de conseguir apoyo y defender a la sociedad civil, sabemos que los activistas a menudo se enfrentan a preguntas o mensajes directos que deben ser abordados. Este consejo se centra en las respuestas de comunicaci\u00f3n. Para las amenazas a la seguridad f\u00edsica, consulta las orientaciones de expertos en seguridad como Frontline Defenders.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d9c3a0 elementor-widget elementor-widget-accordion\" data-id=\"9d9c3a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1651\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1651\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Recordar lo que est\u00e1 en juego<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1651\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1651\"><p>Sit\u00faa el debate en un contexto m\u00e1s amplio para recordarle a la gente lo que est\u00e1 en juego.<\/p><blockquote><p><i><span style=\"font-weight: 300;\">\u201cSe trata de si el poder se reparte entre todos o lo controla un n\u00famero muy reducido de pol\u00edticos que quieren mantenernos divididos.\u201d<\/span><\/i><\/p><\/blockquote><p>Intenta crear un marco del &#8220;nosotros m\u00e1s grande&#8221;, que muestre por qu\u00e9 estas medidas no van dirigidas s\u00f3lo a un peque\u00f1o grupo de activistas y periodistas, sino a dividirnos y distraernos de los problemas reales. &#8220;Estas medidas est\u00e1n dise\u00f1adas para dividirnos y distraernos de los verdaderos retos a los que nos enfrentamos: sanidad, seguridad, etc.&#8221;.<\/p><p>Evitar: Repetir los ataques; en su lugar, hablar de por qu\u00e9 la sociedad civil es importante: &#8220;La sociedad civil est\u00e1 ah\u00ed cuando la gente necesita apoyo.&#8221;<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1652\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1652\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Cuenta tu propia historia sobre la sociedad civil<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1652\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1652\"><p>Es importante hablar de la visi\u00f3n, los valores y las voces de la sociedad civil. Las afirmaciones sencillas y la repetici\u00f3n constante de frases simples son esenciales para que los mensajes lleguen a la gente en este entorno. Recuerde que la mayor\u00eda de las personas no escuchar\u00e1n el mensaje directamente de ustedes, sino que se lo transmitir\u00e1n otros en la prensa, en conversaciones o en las redes sociales.<\/p><p>Intenta contar una historia ilustrativa de un ejemplo del trabajo de la sociedad civil que cree una imagen en la mente de tu audiencia.<\/p><p>Por ejemplo:<\/p><blockquote><p><i><span style=\"font-weight: 300;\">\u201c<\/span><\/i>Durante la pandemia, fueron grupos de la sociedad civil los que fueron a las casas de la gente para asegurarse de que estaban bien. Porque la uni\u00f3n hace la fuerza&#8221;.<\/p><p>&#8220;Son personas que, cada d\u00eda, se esfuerzan por mejorar nuestras vidas, ya sea ayudando a la gente a tratar con las autoridades, mejorando los servicios p\u00fablicos o. . . ((contar una historia de \u00e9xito de una OSC relevante para el p\u00fablico objetivo).<i><\/i><i style=\"font-size: 17.6px;\"><span>\u201d<\/span><\/i><span style=\"font-weight: 300;\">\u00a0<\/span><\/p><\/blockquote><p>Evitar: Repetir mensajes contra la sociedad civil, incluso para corregirlos. Refutar los ataques s\u00f3lo los refuerza en la mente de la gente. La mejor respuesta es contar una historia alternativa: si no se cuenta lo que se quiere que la gente sepa sobre la sociedad civil, la \u00fanica historia que ver\u00e1n ser\u00e1 el ataque.<\/p><p>Si necesita rebatir una falsedad, utilice un s\u00e1ndwich de la verdad: Diga lo que es verdad; explique en qu\u00e9 consiste la mentira y qui\u00e9n la est\u00e1 difundiendo (y sus motivos); luego -y esto es realmente importante- repita la verdad.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1653\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1653\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Ser proactivos<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1653\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1653\"><p>Los ataques est\u00e1n dise\u00f1ados para mantenerte a la defensiva y hacer que las autoridades parezcan ocupadas. No dejes que desv\u00eden la atenci\u00f3n de las cuestiones importantes: prop\u00f3n un plan de acci\u00f3n alternativo. Ofrece soluciones pr\u00e1cticas que mejoren la vida de la gente. Di lo que el gobierno deber\u00eda estar haciendo en lugar de intentar dividirnos y silenciarnos.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1654\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-1654\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Mantenga la calma y comunique<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1654\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-1654\"><p>Estos ataques pretenden crear una sensaci\u00f3n de crisis e histeria, creando chivos expiatorios, imaginando &#8220;enemigos internos&#8221; y dem\u00e1s.<\/p><p>Las respuestas tienen que crear un entorno m\u00e1s tranquilo y positivo, para que la gente se sienta segura al hablar en apoyo de activistas y periodistas.<\/p><p>La gente que tiene miedo escucha menos, pero la gente se siente m\u00e1s segura si se siente escuchada. Es importante seguir hablando con la gente y escuchar c\u00f3mo se sienten.<\/p><p>Apelar a los valores es una forma menos divisiva y conflictiva de hablar cuando se producen ataques (v\u00e9ase el punto 1).<\/p><blockquote><p><i><span style=\"font-weight: 300;\">\u201cSer activista significa que crees en el cuidado de tus amigos, familia y vecinos.\u201d\u00a0<\/span><\/i><\/p><\/blockquote><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1655\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-1655\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Facilitar que la gente act\u00fae en apoyo de la sociedad civil<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1655\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-1655\"><p>La gente quiere formar parte de algo emocionante, no de algo peligroso. Puede que tus simpatizantes m\u00e1s cercanos est\u00e9n dispuestos a manifestarse en la calle, pero \u00bfpuedes ofrecer a otras personas que tambi\u00e9n comparten tus valores distintas formas de mostrar su apoyo?<\/p><p>Por ejemplo, si un colega se enfrenta al trolling en Internet, moviliza a la gente para que publique mensajes de apoyo solidario, centrados en los valores que tenemos en com\u00fan. <\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfa1be7 elementor-widget elementor-widget-heading\" data-id=\"dfa1be7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">A continuaci\u00f3n encontrar\u00e1s algunas orientaciones que te ayudar\u00e1n a superar los escenarios en los que la estrategia de comunicaci\u00f3n puede resultar dif\u00edcil de utilizar.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-369336f elementor-widget elementor-widget-accordion\" data-id=\"369336f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-5721\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-5721\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">No queremos comunicar en voz alta porque, si criticamos al gobierno, podr\u00edan acusarnos de ser divisivos o favorables a la oposici\u00f3n.<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-5721\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-5721\"><p>Aqu\u00ed es donde los mensajes basados en valores pueden ser \u00fatiles. En situaciones en las que la confrontaci\u00f3n directa crea riesgos, centrarse en valores generales como la comunidad y el cuidado puede ser una forma de transmitir el mensaje sin utilizar un discurso abiertamente pol\u00edtico o de confrontaci\u00f3n.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-5722\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-5722\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">It is hard for individual activists to communicate because we could make ourselves targets; for example, we risk being sued for defamation.<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-5722\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-5722\"><p><span style=\"font-weight: 300;\">In this scenario, creating a branded channel to get your messages out can be a useful way of making sure you still have a voice in public debates. You should feel free to be transparent about who is behind the branded channel. There is nothing wrong with creating new accounts to talk about things that matter, especially if they are very clear about the values they represent.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-5723\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-5723\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">We need to expose the failures\/violence of the authorities. <\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-5723\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-5723\"><p><span style=\"font-weight: 300;\">This obviously is important work. The only thing you would do differently in the midst of a narrative campaign would be to also place the action you condemn in the context of what you want to see instead. Make your message one part problem, two parts solution. Remember, if you only focus on government corruption, you risk making people so cynical that they give up on political change altogether; if you only show government violence, you risk making people too afraid to take part. If people think it is dangerous to be part of civil society, they may not want to get involved. <\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-5724\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-5724\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">The government appropriates our language \/ the media misrepresents our words, especially when we talk about values like community.<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-5724\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-5724\"><p><span style=\"font-weight: 300;\">Part of making your narrative salient involves other people using your words. That is part of the process: You need your message to be repeated as much as possible, even if it is being criticized or misused. Indeed, when you prepare your strategy, you should count on that happening. The point is to use words and images that you know will help your cause, even when used by other people to different ends.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-5725\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-5725\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">We need to debunk \u201cfake news\u201d and disinformation about us.<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-5725\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-5725\"><p><span style=\"font-weight: 300;\">When people spread falsehoods about civil society, fact-checking them risks reinforcing the fake idea in people\u2019s minds. Instead you need to put a vivid picture in the minds of your audience that illustrates the truth you want them to know. If you do need to rebut a falsehood, use a truth sandwich: Say what is true; explain what the lie is and who is spreading it (and their motives); then\u2014and this is really important\u2014repeat the truth.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8f823c6 elementor-section-content-middle elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"8f823c6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b3618c2\" data-id=\"b3618c2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8b9e016 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"8b9e016\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Casos de \u00e9xito<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2254ac3 elementor-widget elementor-widget-text-editor\" data-id=\"2254ac3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDescubre otros ejemplos sobre el cambio de narrativa que pueden inspirar tu trabajo:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-51e553f\" data-id=\"51e553f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cd96397 elementor-widget__width-auto elementor-align-left elementor-widget elementor-widget-button\" data-id=\"cd96397\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-buzz-out\" href=\"https:\/\/www.metgroup.com.mx\/civilstory\/en\/message\/case-studies\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Casos de \u00e9xito<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8a21c7d elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8a21c7d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ea6abe1\" data-id=\"ea6abe1\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-12bb93e elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"12bb93e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6529aaf\" data-id=\"6529aaf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31ee668 elementor-widget elementor-widget-menu-anchor\" data-id=\"31ee668\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"Resources\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ab1d81 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"5ab1d81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Recursos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec7a158 elementor-widget elementor-widget-text-editor\" data-id=\"ec7a158\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSi quieres leer m\u00e1s sobre la sociedad civil y narrativas, \u00a1tenemos todo lo que necesitas!\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34df840 elementor-widget elementor-widget-text-editor\" data-id=\"34df840\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>What are narratives?<\/strong> For an introduction to narratives and their importance to civil society, you can read \u201c<a href=\"https:\/\/static1.squarespace.com\/static\/62a9b1b369f84e0794e50fb7\/t\/632dadb8c31b3027581eccbe\/1663937991859\/BeTheNarrative_2019.pdf\" target=\"_blank\" rel=\"noopener\">Be The Narrative<\/a>,\u201d a report by <a href=\"http:\/\/www.justlabs.org\" target=\"_blank\" rel=\"noopener\">JustLabs<\/a>.<\/li><li>You can also read: \u201c<a href=\"https:\/\/www.metgroup.com\/wp-content\/uploads\/2020\/09\/MG-Narrative.pdf\" target=\"_blank\" rel=\"noopener\">Shifting narratives to create a just and sustainable world<\/a>\u201d by MetGroup.<\/li><li>Why <a href=\"https:\/\/www.openglobalrights.org\/instead-of-shrinking-space-lets-talk-about-humanitys-shared-future\/\" target=\"_blank\" rel=\"noopener\">hope-based narratives<\/a> are important for civil society organizations.<\/li><li>Fine Acts provides <a href=\"https:\/\/thegreats.co\/artworks\" target=\"_blank\" rel=\"noopener\">graphics that can be modified<\/a> under a Creative Commons license. These are very helpful for illustrating your narratives and testing messages.<\/li><li>The International Centre for Policy Advocacy has produced a <a href=\"https:\/\/www.narrativechange.org\/\" target=\"_blank\" rel=\"noopener\">toolkit for migration narratives<\/a> that is useful for people working on any issue.<\/li><li>Civil Liberties Union for Europe has produced guidance for dealing with <a href=\"https:\/\/dq4n3btxmr8c9.cloudfront.net\/files\/ss9cPR\/Populist_authoritarians_paper_funders_CSOs_FINAL.pdf\" target=\"_blank\" rel=\"noopener\">authoritarians<\/a> and talking about <a href=\"https:\/\/dq4n3btxmr8c9.cloudfront.net\/files\/SyG95z\/Liberties_Civic_Space_Framing_Guide.pdf\" target=\"_blank\" rel=\"noopener\">civic space<\/a>.\u00a0<\/li><li>From megaphone to mosaic: <a href=\"https:\/\/medium.com\/new-media-advocacy-project\/from-megaphone-to-mosaic-five-principles-for-narrative-communications-c5105c91707\" target=\"_blank\" rel=\"noopener\">five principles for narrative communications<\/a>.<\/li><li>Public Interest Research Centre has excellent material explaining the <a href=\"https:\/\/www.ilga-europe.org\/sites\/default\/files\/framing_equality_toolkit_ilga-europe_pirc_-_final.pdf\" target=\"_blank\" rel=\"noopener\">basics of framing for NGO audiences<\/a>.<\/li><li>\u2026 and on how to talk about <a href=\"https:\/\/publicinterest.org.uk\/narratives-we-need\/\" target=\"_blank\" rel=\"noopener\">change, politics and human nature<\/a>.<\/li><li>Nmap has produced an excellent e-learning tool on <a href=\"https:\/\/www.nmap.co\/publication\/e-learning-narrative-change-for-advocates\/\" target=\"_blank\" rel=\"noopener\">Narrative Change for Advocates<\/a>.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Herramientas y consejos Hay mucho m\u00e1s materiales disponibles en torno al trabajo de cambio de narrativa. A continuaci\u00f3n encontrar\u00e1s m\u00e1s informaci\u00f3n y enlaces a otras iniciativas y estudios de casos. Consejos pr\u00e1cticos para tu campa\u00f1a Herramientas y material informativo Hacer frente a las narrativas negativas Casos de \u00e9xito Recursos Consejos pr\u00e1cticos para tu campa\u00f1a de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"disabled","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-3656","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.metgroup.com.mx\/civilstory\/wp-json\/wp\/v2\/pages\/3656","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.metgroup.com.mx\/civilstory\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.metgroup.com.mx\/civilstory\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.metgroup.com.mx\/civilstory\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.metgroup.com.mx\/civilstory\/wp-json\/wp\/v2\/comments?post=3656"}],"version-history":[{"count":0,"href":"https:\/\/www.metgroup.com.mx\/civilstory\/wp-json\/wp\/v2\/pages\/3656\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.metgroup.com.mx\/civilstory\/wp-json\/wp\/v2\/media?parent=3656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}