{"id":220,"date":"2022-10-24T11:12:21","date_gmt":"2022-10-24T16:12:21","guid":{"rendered":"https:\/\/www.metgroup.com.mx\/civilstory\/?page_id=220"},"modified":"2023-02-02T21:20:12","modified_gmt":"2023-02-03T03:20:12","slug":"tools-tips","status":"publish","type":"page","link":"https:\/\/www.metgroup.com.mx\/civilstory\/en\/tools-tips\/","title":{"rendered":"Tools & Tips"},"content":{"rendered":"\t\t
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Tools & Tips<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tThere is far more material available around narrative change work. Below you can find further guidance and links to other initiatives and case studies. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tPractical Campaign Advice<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tDealing with negative narratives<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tCase studies<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tResources <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Practical advice for your narrative campaign<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Before you start<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Narrative change starts with your values<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Here are some general strategic points to keep in mind when planning your narrative communications campaign.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tIdentify narrative leaders<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t

Very early in the process you should be able to identify a small group of people within your coalition who can take the lead. They will probably be the people most excited by the idea of narrative change. Empowering them to be \u201cnarrative leaders\u201d in their own right will be crucial to the long-term impact of the work. These leaders will be able to support the wider civil society field in the future. They should be empowered to lead work to identify a new way of talking about civil society and be involved in testing and refining it.\u00a0\u00a0<\/span><\/p>

A crucial role for narrative leaders will be getting other organizations involved in sharing messages and content. No matter how many groups you convene for early meetings, many will inevitably be too busy to take active part. Your narrative leaders will be the glue that keeps those groups part of the effort, reaching out to them for input and support at key moments.<\/span><\/p>

It is important to note that budget needs to be set aside to pay narrative leaders for their work, either as freelancers or by carving out space in their current roles. Otherwise the narrative work will inevitably have to come second to their day job. The goal is to integrate narrative concerns into activism, rather than it being seen as a side campaign to do \u201cwhen you have time\u201d\u2014and that needs to be resourced appropriately.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tNurture and weave a united coalition<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t

Not everyone in a movement needs to be part of the core work on narratives, but you do want to organize as many people as possible when it comes time to spread your message. It is therefore important to begin the planning process with an open kick-off meeting where you secure buy-in and then put in place a <\/span>narrative infrastructure <\/span><\/i>that keeps the wider coalition involved at key moments. This narrative infrastructure can be maintained by narrative leaders, using tools like the brand channel and cheat sheet to make it easy for coalition members to contribute to sharing your message and content.<\/span><\/p>

Ideally, your narrative leaders will come from the community that articulates the narrative that you are working to amplify. It is important that the people who appear in the story are part of the discussion. After all, you need them to bring your narrative to life.<\/span><\/p>

A key challenge will be building a coalition that stays focused on narrative change during times of crisis. These are moments when the temptation to return to \u201cmuscle memory\u201d and react to anti-civil society messaging is strong, but also when it is most important to frame events using your own narrative.\u00a0<\/span><\/p>

Getting as many people as possible involved in identifying a shared vision at the start of the process should help ensure that people feel committed to the project.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tInvolve partners early<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t

Most civil society groups are going to need support from allies and partners to change narratives. Whether they are journalists, creative agencies or academic researchers, the sooner you involve them in your strategy process the more helpful they will be. If you only bring them in later in the project, they are likely to produce output that mirrors the traditional civil society approach to communications. If they are part of the original strategic discussions, they will have a deeper appreciation of what you are trying to do.<\/span><\/p>

The activists in the coalition, meanwhile, need to be open to trying different approaches and getting out of their comfort zone. This is something worth testing very early in the planning phase. <\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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List of toolkits\/handouts<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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01.<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Message<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tHow we talk about civil society using values that matter to people and repeating simple ideas about what civil society is, why it matters and what values motivate its work.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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