{"id":210,"date":"2022-10-24T11:00:43","date_gmt":"2022-10-24T16:00:43","guid":{"rendered":"https:\/\/www.metgroup.com.mx\/civilstory\/?page_id=210"},"modified":"2023-02-02T21:27:22","modified_gmt":"2023-02-03T03:27:22","slug":"story","status":"publish","type":"page","link":"https:\/\/www.metgroup.com.mx\/civilstory\/en\/story\/","title":{"rendered":"Story"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"210\" class=\"elementor elementor-210\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-308383d6 elementor-section-content-middle elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"308383d6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3ee5a467\" data-id=\"3ee5a467\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b6accb elementor-widget elementor-widget-heading\" data-id=\"4b6accb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Step three<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1909f7c2 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"1909f7c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Story<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dde35b7 elementor-widget elementor-widget-text-editor\" data-id=\"dde35b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWe shape the narrative around civil society with the stories we tell. To change narratives, we need to identify not just messages, but the storytellers who can help us bring those messages to life.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-759af977\" data-id=\"759af977\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a6ed41 elementor-widget__width-auto elementor-align-left elementor-widget elementor-widget-button\" data-id=\"6a6ed41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-buzz-out\" href=\"https:\/\/www.metgroup.com.mx\/civilstory\/en\/story\/#MovementJournalism\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Tactics: Movement journalism<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd00dc1 elementor-widget__width-auto elementor-align-left elementor-widget elementor-widget-button\" data-id=\"cd00dc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-buzz-out\" href=\"https:\/\/www.metgroup.com.mx\/civilstory\/en\/story\/#UtopiasExist\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Case study: Utopias exist<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-983bc1a elementor-widget__width-auto elementor-align-left elementor-widget elementor-widget-button\" data-id=\"983bc1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-buzz-out\" href=\"https:\/\/www.metgroup.com.mx\/civilstory\/en\/story\/#ToolsAndTips\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Tools &amp; tips<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-509b16a elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"509b16a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3e9e4ff\" data-id=\"3e9e4ff\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-86a7c89 elementor-widget elementor-widget-heading\" data-id=\"86a7c89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Strategy<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d66e534 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"d66e534\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Stories create narratives<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7ca37e5 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7ca37e5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-d34288f\" data-id=\"d34288f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-664488f premium-testimonial__skin1 elementor-widget elementor-widget-premium-addon-testimonials\" data-id=\"664488f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;skin&quot;:&quot;skin1&quot;,&quot;img_position&quot;:&quot;relative&quot;,&quot;arrows_lq_effect&quot;:&quot;none&quot;}\" data-widget_type=\"premium-addon-testimonials.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\n\t\t<div class=\"premium-testimonial-box\">\n\n\t\t\t\n\t\t\t\t<div class=\"premium-testimonial-container\">\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-testimonial-upper-quote\">\n\t\t\t\t\t\t\t<svg  class=\"premium-testimonial-quote\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" width=\"48\" height=\"37\" viewBox=\"0 0 48 37\"><path d=\"m37,37c6.07,0,11-4.93,11-11s-4.93-11-11-11c-.32,0-.63.02-.94.05.54-4.81,2.18-9.43,4.79-13.52.19-.31.2-.7.03-1.01-.18-.32-.51-.52-.88-.52h-2c-.27,0-.54.11-.73.31-5.14,5.41-11.27,14.26-11.27,25.69,0,6.07,4.93,10.99,11,11h0Zm-26,0c6.07,0,11-4.93,11-11s-4.93-11-11-11c-.32,0-.63.02-.94.05.54-4.81,2.18-9.43,4.79-13.52.19-.31.2-.7.03-1.01-.18-.32-.51-.52-.87-.52h-2c-.27,0-.54.11-.73.31C6.13,5.72,0,14.57,0,26c0,6.07,4.93,10.99,11,11h0Zm0,0\"\/><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"premium-testimonial-content-wrapper\">\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"premium-testimonial-text-wrapper\">\n\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t\t\t\u201cWhat tiles are to mosaics, stories are to narratives. The relationship is symbiotic; stories bring narratives to life by making them relatable and accessible, while narratives infuse stories with deeper meaning.\u201d\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t<div class=\"premium-testimonial-author-info\">\n\t\t\t\t\t\t\t\t<h5 class=\"premium-testimonial-person-name\">\n\t\t\t\t\t\t\t\t\t<span >\n\t\t\t\t\t\t\t\t\t\t\u2014Narrative Initiative \t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/h5>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-testimonial-lower-quote\">\n\t\t\t\t\t\t\t<svg  class=\"premium-testimonial-quote\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" width=\"48\" height=\"37\" viewBox=\"0 0 48 37\"><path d=\"m37,37c6.07,0,11-4.93,11-11s-4.93-11-11-11c-.32,0-.63.02-.94.05.54-4.81,2.18-9.43,4.79-13.52.19-.31.2-.7.03-1.01-.18-.32-.51-.52-.88-.52h-2c-.27,0-.54.11-.73.31-5.14,5.41-11.27,14.26-11.27,25.69,0,6.07,4.93,10.99,11,11h0Zm-26,0c6.07,0,11-4.93,11-11s-4.93-11-11-11c-.32,0-.63.02-.94.05.54-4.81,2.18-9.43,4.79-13.52.19-.31.2-.7.03-1.01-.18-.32-.51-.52-.87-.52h-2c-.27,0-.54.11-.73.31C6.13,5.72,0,14.57,0,26c0,6.07,4.93,10.99,11,11h0Zm0,0\"\/><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-835f725\" data-id=\"835f725\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e7b8b15 elementor-widget elementor-widget-image-gallery\" data-id=\"e7b8b15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-1' class='gallery galleryid-210 gallery-columns-1 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"e7b8b15\" data-elementor-lightbox-title=\"Instagram\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjE5MSwidXJsIjoiaHR0cHM6XC9cL3d3dy5tZXRncm91cC5jb20ubXhcL2Npdmlsc3RvcnlcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjJcLzEyXC9JbnN0YWdyYW0uanBnIiwic2xpZGVzaG93IjoiZTdiOGIxNSJ9\" href='https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Instagram.jpg'><img fetchpriority=\"high\" decoding=\"async\" width=\"1114\" height=\"732\" src=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Instagram.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Instagram.jpg 1114w, https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Instagram-300x197.jpg 300w, https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Instagram-1024x673.jpg 1024w, https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Instagram-768x505.jpg 768w\" sizes=\"(max-width: 1114px) 100vw, 1114px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e5dc438 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e5dc438\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4a4274d\" data-id=\"4a4274d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c14bb6d elementor-widget elementor-widget-text-editor\" data-id=\"c14bb6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWe understand the world through stories. The stories we see every day in the news and on social media shape our understanding of the world. And the kinds of stories that we see most often influence that understanding. If we want people to understand that civil society is about community and people working together, then we need people to see more stories of community and people working together.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7dbc39e\" data-id=\"7dbc39e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-01c3eb7 elementor-widget elementor-widget-text-editor\" data-id=\"01c3eb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tNarratives spread through stories that bring our values and our message to life. They allow our audiences to see themselves in the society we want to build. If we want our values to be shared by people, then we need to bring them to life through real-life stories they can relate to.\n\nWe all have the power to share, elevate and amplify stories that show the civil society we want people to see, and, when we cannot see the stories yet, to create them ourselves with our activism.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5ffb0cc elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5ffb0cc\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c135169\" data-id=\"c135169\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-85c6ded elementor-widget elementor-widget-menu-anchor\" data-id=\"85c6ded\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"MovementJournalism\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bb6cfa elementor-widget elementor-widget-heading\" data-id=\"9bb6cfa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Tactics<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05acf62 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"05acf62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Movement journalism<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eed2c4e elementor-widget elementor-widget-text-editor\" data-id=\"eed2c4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We can change the story people tell of civil society by telling stories of community, empathy and resilience that put a different picture in the minds of our audience. That picture should show what it looks like to act on our values. Once we know, we can start to look for those stories. We can elevate and amplify those stories.<\/p><p>We can also create those kind of moments with our activists and community members. We can ask our supporters to make them happen. And we can find new allies and partners to help us tell and create those stories.<\/p><p>Read more about movement journalism <a href=\"https:\/\/www.niemanlab.org\/2022\/12\/narrative-change-trend-brings-new-money-to-journalism\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1b279d;\">here<\/span><\/a> and <a href=\"https:\/\/projectsouth.org\/movement-journalism\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1b279d;\">here<\/span><\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3955eda\" data-id=\"3955eda\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9a7e2a2 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"9a7e2a2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ccad9a3\" data-id=\"ccad9a3\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0bc860b elementor-widget elementor-widget-heading\" data-id=\"0bc860b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">In El Salvador, we worked with activists to think of those images. The next step was to make sure those stories are told.<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-923ce57 elementor-widget elementor-widget-text-editor\" data-id=\"923ce57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tToo often, civil society activists lack time and resources to tell their own story: They are responding to the problems of society and, increasingly, dealing with direct attacks. It is hard to tell the story that shows our values at their best when we are busy documenting the places where they are absent.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0aa245b elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"0aa245b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-983f6d5\" data-id=\"983f6d5\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e881b6f elementor-widget elementor-widget-spacer\" data-id=\"e881b6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c3626f6\" data-id=\"c3626f6\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ad9ef7 elementor-widget elementor-widget-text-editor\" data-id=\"6ad9ef7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tGetting a new narrative out requires solutions- and values-driven organizations dedicated to telling and sharing stories.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-395eeb4 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"395eeb4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a2e102d\" data-id=\"a2e102d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5e225a5 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e225a5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-72f3b91\" data-id=\"72f3b91\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e886f15 elementor-widget elementor-widget-menu-anchor\" data-id=\"e886f15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"UtopiasExist\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e0aa10 elementor-widget elementor-widget-heading\" data-id=\"7e0aa10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Strategic approach<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55695ab elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"55695ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Utopias exist<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b460b3c elementor-widget elementor-widget-text-editor\" data-id=\"b460b3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOne strategy we used to tell the civil society story was partnering with a feminist constructive news outlet, Alharaca. We provided a brief describing the story activists wanted to tell about civil society. Alharaca reporters then fanned out around the country finding and documenting those stories. The series showed what civil society looked like through the lens of community, empathy and resistance with stories of community gardens, community organizers, women bakers, local schools, LGBTQ+ activists and sports schools.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-b2a773a\" data-id=\"b2a773a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-02f9cd4 elementor-widget elementor-widget-image-gallery\" data-id=\"02f9cd4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-2' class='gallery galleryid-210 gallery-columns-1 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"02f9cd4\" data-elementor-lightbox-title=\"Bakers\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjIwNywidXJsIjoiaHR0cHM6XC9cL3d3dy5tZXRncm91cC5jb20ubXhcL2Npdmlsc3RvcnlcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjJcLzEyXC9QYW5hZGVyYXMtMS5qcGciLCJzbGlkZXNob3ciOiIwMmY5Y2Q0In0%3D\" href='https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Panaderas-1.jpg'><img decoding=\"async\" width=\"1000\" height=\"1544\" src=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Panaderas-1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Panaderas-1.jpg 1000w, https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Panaderas-1-194x300.jpg 194w, https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Panaderas-1-663x1024.jpg 663w, https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Panaderas-1-768x1186.jpg 768w, https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Panaderas-1-995x1536.jpg 995w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6665e01 elementor-widget elementor-widget-image-box\" data-id=\"6665e01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h5 class=\"elementor-image-box-title\">Bakers<\/h5><p class=\"elementor-image-box-description\">People want to see stories of hard-working people who follow the right path and achieve something.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-8b4ac8b\" data-id=\"8b4ac8b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f8ea0f4 elementor-widget elementor-widget-image-gallery\" data-id=\"f8ea0f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-3' class='gallery galleryid-210 gallery-columns-1 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"f8ea0f4\" data-elementor-lightbox-title=\"Angelitos\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjIxMSwidXJsIjoiaHR0cHM6XC9cL3d3dy5tZXRncm91cC5jb20ubXhcL2Npdmlsc3RvcnlcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjJcLzEyXC9BbmdlbGl0b3MtMS5qcGciLCJzbGlkZXNob3ciOiJmOGVhMGY0In0%3D\" href='https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Angelitos-1.jpg'><img decoding=\"async\" width=\"1000\" height=\"1544\" src=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Angelitos-1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Angelitos-1.jpg 1000w, https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Angelitos-1-194x300.jpg 194w, https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Angelitos-1-663x1024.jpg 663w, https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Angelitos-1-768x1186.jpg 768w, https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Angelitos-1-995x1536.jpg 995w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f67496c elementor-widget elementor-widget-image-box\" data-id=\"f67496c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h5 class=\"elementor-image-box-title\">Angelitos<\/h5><p class=\"elementor-image-box-description\">The people of the community are the ones who tell their story. It is a way of showing how we are all civil society.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ff49987 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ff49987\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3a764e3\" data-id=\"3a764e3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fb57415 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fb57415\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6c796c6\" data-id=\"6c796c6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bb854c5 elementor-widget elementor-widget-text-editor\" data-id=\"bb854c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The basic brief was to produce hopeful content about civil society that we could use to test pro-civil society messages with a view to exposing more people to the reality of what it means to be a part of civil society\u2014in other words, to show that civic engagement and citizen participation are really normal and common things in society. Alharaca produced all the content for its own website and channels, and we later used it for testing on our own brand channel.<\/p><p>Apart from guidance about the narrative we are trying to reinforce, we gave the reporters space to explore different storytelling approaches. They chose an overall theme of \u201cUtopias Exists,\u201d, under which they grouped stories around four loose themes: build, hope, rebirth and resistance. They felt that stories under the \u201cbuild\u201d theme were the strongest, drawing much more constructive engagement from readers. People want to see stories of people who follow the \u201cright path\u201d, we are around hard-working people who achieve something.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-96c24c8\" data-id=\"96c24c8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ab79250 elementor-widget elementor-widget-text-editor\" data-id=\"ab79250\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Alharaca produced a broad range of content to work across different platforms, with a focus on Facebook as the most used platform in the country. They told stories like <a href=\"https:\/\/www.alharaca.sv\/especiales\/la-guardiana-de-los-angelitos\/\" target=\"_blank\" rel=\"noopener\">Los Angelitos<\/a>, who in the absence of the state showed agency to organize themselves, <a href=\"https:\/\/www.instagram.com\/p\/CeCz3CeN1CB\/\" target=\"_blank\" rel=\"noopener\">environmentalists<\/a> or simply a <a href=\"https:\/\/www.instagram.com\/p\/CeXcJFjDA5F\/\" target=\"_blank\" rel=\"noopener\">Taekwondo school teaching self-defense<\/a>. They experimented with different formats and found videos to generate with more reach and engagement. Carousels mixing images, design, advice and generally deepening storytelling also worked well.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a5dba25 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a5dba25\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-28c936e\" data-id=\"28c936e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e98c8d elementor-arrows-position-outside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"5e98c8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;3&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 19\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"5e98c8d\" data-elementor-lightbox-title=\"Utopias-01\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjExNywidXJsIjoiaHR0cHM6XC9cL3d3dy5tZXRncm91cC5jb20ubXhcL2Npdmlsc3RvcnlcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjJcLzEyXC9VdG9waWFzLTAxLmpwZyIsInNsaWRlc2hvdyI6IjVlOThjOGQifQ%3D%3D\" href=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Utopias-01.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Utopias-01.jpg\" alt=\"Utopias-01\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 19\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"5e98c8d\" data-elementor-lightbox-title=\"Utopias-02\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjEzNSwidXJsIjoiaHR0cHM6XC9cL3d3dy5tZXRncm91cC5jb20ubXhcL2Npdmlsc3RvcnlcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjJcLzEyXC9VdG9waWFzLTAyLmpwZyIsInNsaWRlc2hvdyI6IjVlOThjOGQifQ%3D%3D\" href=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Utopias-02.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Utopias-02.jpg\" alt=\"Utopias-02\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 19\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"5e98c8d\" data-elementor-lightbox-title=\"Utopias-03\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjEzNCwidXJsIjoiaHR0cHM6XC9cL3d3dy5tZXRncm91cC5jb20ubXhcL2Npdmlsc3RvcnlcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjJcLzEyXC9VdG9waWFzLTAzLmpwZyIsInNsaWRlc2hvdyI6IjVlOThjOGQifQ%3D%3D\" href=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Utopias-03.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Utopias-03.jpg\" alt=\"Utopias-03\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 19\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"5e98c8d\" data-elementor-lightbox-title=\"Utopias-04\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjEzMywidXJsIjoiaHR0cHM6XC9cL3d3dy5tZXRncm91cC5jb20ubXhcL2Npdmlsc3RvcnlcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjJcLzEyXC9VdG9waWFzLTA0LmpwZyIsInNsaWRlc2hvdyI6IjVlOThjOGQifQ%3D%3D\" href=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Utopias-04.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Utopias-04.jpg\" alt=\"Utopias-04\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 19\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"5e98c8d\" data-elementor-lightbox-title=\"Utopias-05\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjEzMiwidXJsIjoiaHR0cHM6XC9cL3d3dy5tZXRncm91cC5jb20ubXhcL2Npdmlsc3RvcnlcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjJcLzEyXC9VdG9waWFzLTA1LmpwZyIsInNsaWRlc2hvdyI6IjVlOThjOGQifQ%3D%3D\" href=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Utopias-05.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Utopias-05.jpg\" alt=\"Utopias-05\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 19\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"5e98c8d\" data-elementor-lightbox-title=\"Utopias-06\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjEzMSwidXJsIjoiaHR0cHM6XC9cL3d3dy5tZXRncm91cC5jb20ubXhcL2Npdmlsc3RvcnlcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjJcLzEyXC9VdG9waWFzLTA2LmpwZyIsInNsaWRlc2hvdyI6IjVlOThjOGQifQ%3D%3D\" href=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Utopias-06.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Utopias-06.jpg\" alt=\"Utopias-06\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 of 19\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"5e98c8d\" data-elementor-lightbox-title=\"Utopias-07\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjEzMCwidXJsIjoiaHR0cHM6XC9cL3d3dy5tZXRncm91cC5jb20ubXhcL2Npdmlsc3RvcnlcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjJcLzEyXC9VdG9waWFzLTA3LmpwZyIsInNsaWRlc2hvdyI6IjVlOThjOGQifQ%3D%3D\" href=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Utopias-07.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Utopias-07.jpg\" alt=\"Utopias-07\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"8 of 19\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"5e98c8d\" data-elementor-lightbox-title=\"Utopias-08\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjEyOSwidXJsIjoiaHR0cHM6XC9cL3d3dy5tZXRncm91cC5jb20ubXhcL2Npdmlsc3RvcnlcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjJcLzEyXC9VdG9waWFzLTA4LmpwZyIsInNsaWRlc2hvdyI6IjVlOThjOGQifQ%3D%3D\" href=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Utopias-08.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Utopias-08.jpg\" alt=\"Utopias-08\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"9 of 19\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"5e98c8d\" data-elementor-lightbox-title=\"Utopias-09\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjEyOCwidXJsIjoiaHR0cHM6XC9cL3d3dy5tZXRncm91cC5jb20ubXhcL2Npdmlsc3RvcnlcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjJcLzEyXC9VdG9waWFzLTA5LmpwZyIsInNsaWRlc2hvdyI6IjVlOThjOGQifQ%3D%3D\" href=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Utopias-09.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Utopias-09.jpg\" alt=\"Utopias-09\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"10 of 19\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"5e98c8d\" data-elementor-lightbox-title=\"Utopias-10\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjEyNywidXJsIjoiaHR0cHM6XC9cL3d3dy5tZXRncm91cC5jb20ubXhcL2Npdmlsc3RvcnlcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjJcLzEyXC9VdG9waWFzLTEwLmpwZyIsInNsaWRlc2hvdyI6IjVlOThjOGQifQ%3D%3D\" href=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Utopias-10.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Utopias-10.jpg\" alt=\"Utopias-10\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"11 of 19\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"5e98c8d\" data-elementor-lightbox-title=\"Utopias-11\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjEyNiwidXJsIjoiaHR0cHM6XC9cL3d3dy5tZXRncm91cC5jb20ubXhcL2Npdmlsc3RvcnlcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjJcLzEyXC9VdG9waWFzLTExLmpwZyIsInNsaWRlc2hvdyI6IjVlOThjOGQifQ%3D%3D\" href=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Utopias-11.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Utopias-11.jpg\" alt=\"Utopias-11\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"12 of 19\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"5e98c8d\" data-elementor-lightbox-title=\"Utopias-12\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjEyNSwidXJsIjoiaHR0cHM6XC9cL3d3dy5tZXRncm91cC5jb20ubXhcL2Npdmlsc3RvcnlcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjJcLzEyXC9VdG9waWFzLTEyLmpwZyIsInNsaWRlc2hvdyI6IjVlOThjOGQifQ%3D%3D\" href=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Utopias-12.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Utopias-12.jpg\" alt=\"Utopias-12\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"13 of 19\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"5e98c8d\" data-elementor-lightbox-title=\"Utopias-13\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjEyNCwidXJsIjoiaHR0cHM6XC9cL3d3dy5tZXRncm91cC5jb20ubXhcL2Npdmlsc3RvcnlcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjJcLzEyXC9VdG9waWFzLTEzLmpwZyIsInNsaWRlc2hvdyI6IjVlOThjOGQifQ%3D%3D\" href=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Utopias-13.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Utopias-13.jpg\" alt=\"Utopias-13\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"14 of 19\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"5e98c8d\" data-elementor-lightbox-title=\"Utopias-14\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjEyMywidXJsIjoiaHR0cHM6XC9cL3d3dy5tZXRncm91cC5jb20ubXhcL2Npdmlsc3RvcnlcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjJcLzEyXC9VdG9waWFzLTE0LmpwZyIsInNsaWRlc2hvdyI6IjVlOThjOGQifQ%3D%3D\" href=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Utopias-14.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Utopias-14.jpg\" alt=\"Utopias-14\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"15 of 19\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"5e98c8d\" data-elementor-lightbox-title=\"Utopias-15\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjEyMiwidXJsIjoiaHR0cHM6XC9cL3d3dy5tZXRncm91cC5jb20ubXhcL2Npdmlsc3RvcnlcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjJcLzEyXC9VdG9waWFzLTE1LmpwZyIsInNsaWRlc2hvdyI6IjVlOThjOGQifQ%3D%3D\" href=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Utopias-15.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Utopias-15.jpg\" alt=\"Utopias-15\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"16 of 19\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"5e98c8d\" data-elementor-lightbox-title=\"Utopias-16\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjEyMSwidXJsIjoiaHR0cHM6XC9cL3d3dy5tZXRncm91cC5jb20ubXhcL2Npdmlsc3RvcnlcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjJcLzEyXC9VdG9waWFzLTE2LmpwZyIsInNsaWRlc2hvdyI6IjVlOThjOGQifQ%3D%3D\" href=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Utopias-16.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Utopias-16.jpg\" alt=\"Utopias-16\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"17 of 19\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"5e98c8d\" data-elementor-lightbox-title=\"Utopias-17\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjEyMCwidXJsIjoiaHR0cHM6XC9cL3d3dy5tZXRncm91cC5jb20ubXhcL2Npdmlsc3RvcnlcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjJcLzEyXC9VdG9waWFzLTE3LmpwZyIsInNsaWRlc2hvdyI6IjVlOThjOGQifQ%3D%3D\" href=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Utopias-17.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Utopias-17.jpg\" alt=\"Utopias-17\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"18 of 19\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"5e98c8d\" data-elementor-lightbox-title=\"Utopias-18\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjExOSwidXJsIjoiaHR0cHM6XC9cL3d3dy5tZXRncm91cC5jb20ubXhcL2Npdmlsc3RvcnlcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjJcLzEyXC9VdG9waWFzLTE4LmpwZyIsInNsaWRlc2hvdyI6IjVlOThjOGQifQ%3D%3D\" href=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Utopias-18.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Utopias-18.jpg\" alt=\"Utopias-18\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"19 of 19\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"5e98c8d\" data-elementor-lightbox-title=\"Utopias-19\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjExOCwidXJsIjoiaHR0cHM6XC9cL3d3dy5tZXRncm91cC5jb20ubXhcL2Npdmlsc3RvcnlcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjJcLzEyXC9VdG9waWFzLTE5LmpwZyIsInNsaWRlc2hvdyI6IjVlOThjOGQifQ%3D%3D\" href=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Utopias-19.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Utopias-19.jpg\" alt=\"Utopias-19\" \/><\/figure><\/a><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-48ee49a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"48ee49a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-439b471\" data-id=\"439b471\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-05e1bc1 elementor-widget elementor-widget-text-editor\" data-id=\"05e1bc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>They generally received positive responses to the stories, with audiences linking them to their own experience, to a potential initiative they could replicate or to an aspiration for a better community. This is a clear guidance for how civil society stories can resonate with people.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4089615 elementor-widget elementor-widget-heading\" data-id=\"4089615\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Alharaca told us that the most successful stories were the ones shared by the actual protagonists of the story: \u201cThe people of the community are the ones who tell their story. It is a way of showing how we are all civil society.\u201d<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-589d854 elementor-widget elementor-widget-text-editor\" data-id=\"589d854\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Telling different stories allowed us to reach new audiences. In this project, Alharaca didn\u2019t just tell new stories, they used different storytelling formats and approaches too. This allowed them to reach people interested in sports, cooking and green living. These are people who potentially share civil society values but are less likely to engage in overtly political content. Yet engaging them with these stories gets them talking about our messages and potentially makes them more likely to defend civil society.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-dc095b9\" data-id=\"dc095b9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-01be134 elementor-widget elementor-widget-text-editor\" data-id=\"01be134\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The insights from Alharaca allowed us to identify a new target audience segment: people who were not yet involved in demonstrations but who might be prepared to join a campaign to \u201cbuild\u201d civil society, rather than \u201cfight\u201d for <a href=\"https:\/\/www.metgroup.com.mx\/civilstory\/en\/audience\/\">it<\/a>.<\/p><p>Stories showing civil society groups getting things done for their communities tended to generate above-average levels of (positive) engagement. Stories of projects that were helping local communities elicited comments like \u201cWe want that in our community.\u201d In other words, once people saw what civil society could do for them, they wanted more of it in their communities, and in their lives.<\/p><p>This illustrates new narratives at work. People can only support things they know about. They can only demand things they know exist and are possible. In order for them to speak out in favor of civil society, they need to see what civil society looks like. Once people see civil society in action in communities that look like theirs, they are more likely to want the same in their own communities.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9b8170e elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9b8170e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-e1a6b4a\" data-id=\"e1a6b4a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f4c152 elementor-widget elementor-widget-heading\" data-id=\"7f4c152\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><mark style=\"background-color:#FFC80B\">Key advice<\/mark> from Alharaca<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-2e7cf41\" data-id=\"2e7cf41\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a3864b elementor-widget elementor-widget-image-gallery\" data-id=\"2a3864b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-4' class='gallery galleryid-210 gallery-columns-1 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"2a3864b\" data-elementor-lightbox-title=\"Tamarindo\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjEzOSwidXJsIjoiaHR0cHM6XC9cL3d3dy5tZXRncm91cC5jb20ubXhcL2Npdmlsc3RvcnlcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjJcLzEyXC9UYW1hcmluZG8uanBnIiwic2xpZGVzaG93IjoiMmEzODY0YiJ9\" href='https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Tamarindo.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1390\" src=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Tamarindo.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Tamarindo.jpg 1000w, https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Tamarindo-216x300.jpg 216w, https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Tamarindo-737x1024.jpg 737w, https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Tamarindo-768x1068.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c42fa78 elementor-widget elementor-widget-image-box\" data-id=\"c42fa78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h5 class=\"elementor-image-box-title\">Places<\/h5><p class=\"elementor-image-box-description\">If you want to reach a lot of people, tell stories of physical places using pictures to help your audience imagine themselves there.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-a64a7e9\" data-id=\"a64a7e9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21ceda8 elementor-widget elementor-widget-image-gallery\" data-id=\"21ceda8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-5' class='gallery galleryid-210 gallery-columns-1 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"21ceda8\" data-elementor-lightbox-title=\"DefensorasDelRio\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjE0MCwidXJsIjoiaHR0cHM6XC9cL3d3dy5tZXRncm91cC5jb20ubXhcL2Npdmlsc3RvcnlcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjJcLzEyXC9EZWZlbnNvcmFzRGVsUmlvLmpwZyIsInNsaWRlc2hvdyI6IjIxY2VkYTgifQ%3D%3D\" href='https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/DefensorasDelRio.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1390\" src=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/DefensorasDelRio.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/DefensorasDelRio.jpg 1000w, https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/DefensorasDelRio-216x300.jpg 216w, https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/DefensorasDelRio-737x1024.jpg 737w, https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/DefensorasDelRio-768x1068.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75a9b3e elementor-widget elementor-widget-image-box\" data-id=\"75a9b3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h5 class=\"elementor-image-box-title\">People<\/h5><p class=\"elementor-image-box-description\">If you want to interact with people, show them faces from communities and tell personal stories.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6893ba8 elementor-section-content-middle elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6893ba8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ce36814\" data-id=\"ce36814\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4dc3019 elementor-widget elementor-widget-heading\" data-id=\"4dc3019\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><mark style=\"background-color:#FFC80B\">A\/B test<\/mark> and insight<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67dcf06 elementor-widget elementor-widget-text-editor\" data-id=\"67dcf06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We tested using the Alharaca content and found that stories of community groups performed best when combined with topline civil society messages. In one test, we ran several stories with similar messages. In the second test, we used one single story and ran it with several different messages. We tested themes of resistance, building, care and hope. Resistance and building performed strongest.<\/p><p>A very basic test showed that it was more effective to begin with a \u201cshared values\u201d message and then tell the civil society story, rather than the other way around.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd8d850 elementor-widget elementor-widget-image-gallery\" data-id=\"cd8d850\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-6' class='gallery galleryid-210 gallery-columns-1 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"cd8d850\" data-elementor-lightbox-title=\"A\/B Testing: Alharaca\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzQ0OSwidXJsIjoiaHR0cHM6XC9cL3d3dy5tZXRncm91cC5jb20ubXhcL2Npdmlsc3RvcnlcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjJcLzEyXC9BbGhhcmFjYS1BQi1zY2FsZWQuanBnIiwic2xpZGVzaG93IjoiY2Q4ZDg1MCJ9\" href='https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Alharaca-AB-scaled.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1221\" src=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Alharaca-AB-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Alharaca-AB-scaled.jpg 2560w, https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Alharaca-AB-300x143.jpg 300w, https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Alharaca-AB-1024x488.jpg 1024w, https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Alharaca-AB-768x366.jpg 768w, https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Alharaca-AB-1536x733.jpg 1536w, https:\/\/www.metgroup.com.mx\/civilstory\/wp-content\/uploads\/2022\/12\/Alharaca-AB-2048x977.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7dfec7e elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7dfec7e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-430e366\" data-id=\"430e366\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65198ab elementor-widget elementor-widget-menu-anchor\" data-id=\"65198ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"ABtest\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffa6ffb elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"ffa6ffb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Checklist for your A\/B tests<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-da26ca8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"da26ca8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-bfbead3\" data-id=\"bfbead3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c6446d4 premium-type-column elementor-widget elementor-widget-premium-icon-list\" data-id=\"c6446d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;premium_icon_list_animation&quot;:&quot;fadeIn&quot;,&quot;premium_icon_list_animation_delay&quot;:0,&quot;rbadges_repeater&quot;:[]}\" data-widget_type=\"premium-icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<ul class=\"premium-bullet-list-box\" data-list-animation=\"fadeIn animated-\">\n\t\t\t\t\n\t\t\t\t\t\t\t<li class=\"premium-bullet-list-content elementor-repeater-item-eb12db4\" data-delay=\"0\">\n\t\t\t\t\t\t\t\t<div class=\"premium-bullet-list-text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-bullet-list-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-drawable-icon\"><i class=\"premium-svg-nodraw fa fa-check\" aria-hidden=\"true\"><\/i><\/div>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"premium-bullet-list-text-wrapper\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"premium-bullet-text\" data-text=\"One variable: The different posts you test against each other should be identical in all but one aspect. Otherwise you cannot be certain what explains the difference in performance. For example, if you are testing a slogan, everything else, from pictures to call to action should be the same. Or if you are testing a value, everything else should be the same. Same with calls to action. \"> One variable: The different posts you test against each other should be identical in all but one aspect. Otherwise you cannot be certain what explains the difference in performance. For example, if you are testing a slogan, everything else, from pictures to call to action should be the same. Or if you are testing a value, everything else should be the same. Same with calls to action.  <\/span>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/li>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-bullet-list-divider\"><\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<li class=\"premium-bullet-list-content elementor-repeater-item-a3616c1\" data-delay=\"0\">\n\t\t\t\t\t\t\t\t<div class=\"premium-bullet-list-text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-bullet-list-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-drawable-icon\"><i class=\"premium-svg-nodraw fa fa-check\" aria-hidden=\"true\"><\/i><\/div>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"premium-bullet-list-text-wrapper\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"premium-bullet-text\" data-text=\"Test all elements in your campaign: pictures, video thumbnail, words and post structure are all things you can refine with tests.\"> Test all elements in your campaign: pictures, video thumbnail, words and post structure are all things you can refine with tests. <\/span>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/li>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-bullet-list-divider premium-bullet-list-divider\"><\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<li class=\"premium-bullet-list-content elementor-repeater-item-bf5fe17\" data-delay=\"0\">\n\t\t\t\t\t\t\t\t<div class=\"premium-bullet-list-text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-bullet-list-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-drawable-icon\"><i class=\"premium-svg-nodraw fa fa-check\" aria-hidden=\"true\"><\/i><\/div>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"premium-bullet-list-text-wrapper\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"premium-bullet-text\" data-text=\"Constantly refine your content: You will find different kinds of content work with different audiences at different times in different places. \"> Constantly refine your content: You will find different kinds of content work with different audiences at different times in different places.  <\/span>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/li>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-bullet-list-divider premium-bullet-list-divider premium-bullet-list-divider\"><\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<li class=\"premium-bullet-list-content elementor-repeater-item-3946a7c\" data-delay=\"0\">\n\t\t\t\t\t\t\t\t<div class=\"premium-bullet-list-text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-bullet-list-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-drawable-icon\"><i class=\"premium-svg-nodraw fa fa-check\" aria-hidden=\"true\"><\/i><\/div>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"premium-bullet-list-text-wrapper\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"premium-bullet-text\" data-text=\"Cost per lead: There are several metrics for measuring success: You can combine them to make an overall score, but the simplest thing to measure is \u201cprice per lead\u201d\u2014how much it costs you for people to see the ad. The cheaper the ad the more effective it is.\"> Cost per lead: There are several metrics for measuring success: You can combine them to make an overall score, but the simplest thing to measure is \u201cprice per lead\u201d\u2014how much it costs you for people to see the ad. The cheaper the ad the more effective it is. <\/span>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/li>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-bullet-list-divider premium-bullet-list-divider premium-bullet-list-divider premium-bullet-list-divider\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c75fb56 elementor-section-content-middle elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"c75fb56\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fc261a6\" data-id=\"fc261a6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-10412ae elementor-widget elementor-widget-menu-anchor\" data-id=\"10412ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"ToolsAndTips\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8f40f8 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"f8f40f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tools &amp; tips<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90f2c72 elementor-widget elementor-widget-text-editor\" data-id=\"90f2c72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 300;\">Learn more about the tools that you can use:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-955e6bf\" data-id=\"955e6bf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63866cc elementor-widget__width-auto elementor-align-left elementor-widget elementor-widget-button\" data-id=\"63866cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-buzz-out\" href=\"https:\/\/www.metgroup.com.mx\/civilstory\/en\/story\/tips-how-to-run-a-storytelling-partnership\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Tips: How to run a storytelling partnership<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93e4f4c elementor-widget__width-auto elementor-align-left elementor-widget elementor-widget-button\" data-id=\"93e4f4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-buzz-out\" href=\"https:\/\/www.metgroup.com.mx\/civilstory\/en\/story\/worksheet-what-your-narrative-looks-like-in-real-life\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Worksheet: What your narrative looks like in real life<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2915889 elementor-widget__width-auto elementor-align-left elementor-widget elementor-widget-button\" data-id=\"2915889\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-buzz-out\" href=\"https:\/\/www.metgroup.com.mx\/civilstory\/en\/tools-tips\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Tools &amp; tips section<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Step three Story We shape the narrative around civil society with the stories we tell. To change narratives, we need to identify not just messages, but the storytellers who can help us bring those messages to life. Tactics: Movement journalism Case study: Utopias exist Tools &#038; tips Strategy Stories create narratives \u201cWhat tiles are to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"disabled","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-210","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.metgroup.com.mx\/civilstory\/wp-json\/wp\/v2\/pages\/210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.metgroup.com.mx\/civilstory\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.metgroup.com.mx\/civilstory\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.metgroup.com.mx\/civilstory\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.metgroup.com.mx\/civilstory\/wp-json\/wp\/v2\/comments?post=210"}],"version-history":[{"count":0,"href":"https:\/\/www.metgroup.com.mx\/civilstory\/wp-json\/wp\/v2\/pages\/210\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.metgroup.com.mx\/civilstory\/wp-json\/wp\/v2\/media?parent=210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}